Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Custom 91

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 131

Social Media Startup Tool Google 131

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. If the user shares the add on social media, they earn an extra $.25.

Startup 79

Startup Mentor Platform Help 79

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

DECEMBER 20, 2019

Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Investors are showing an increased appetite for new stocks, with a good percentage of deals pricing above the marketed share price range. The world is a now single market, both homogeneous and heterogeneous.

Startup 128

Startup Social Media Satisfaction Entrepreneur 128

socalTECH

NOVEMBER 30, 2009

Once a campaign has been created, there's some level of marketing and call to action, which can be through traditional media, or the web. Daniel Scalisi: I've been in the mobile market for fifteen years. I have two successful exits, mostly in mobile and teh web, as well as social media. How is the company backed?

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Mobile Web Startup Customer 162

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 107

Social Media Tool Google Yahoo 107

TechCrunch LA

JUNE 3, 2022

Glossier affirmed our inherent beauty, then reminded us that we can be even more beautiful if we buy their “Boy Brow” pomade, which sold one tube every 32 seconds by 2018. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. It’s not a compliment.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

SEPTEMBER 21, 2018

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

Platform 94

Platform Equity Invest Technical Advisors 94

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. billion by 2018. But whatever the name, the opportunity is still there, and it’s large.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Startup Professionals Musings

DECEMBER 31, 2018

In this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

AUGUST 9, 2019

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on reports by Data Flair , Gartner , and other sources : Targeted marketing. Social media and web data.

Social Media 94

Social Media IBM IBM Commerce 94

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. We then started to help clients switch to marketing using our own machines.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Build a following and start a brand through social media.

Funding 73

Funding Social Media Slides Platform 73

Startup Professionals Musings

JANUARY 2, 2019

Here I often find that you need to seek and work with a co-founder who can complement your technical skills with financial and marketing to start the business. You likely have hired a few helpers, such as an assistant, a social media coordinator, and a bookkeeper. Marty Zwilling First published on Inc.com on 12/20/2018.

Company 99

Company Companies Technical Review Startup 99

Startup Professionals Musings

OCTOBER 8, 2018

They have to be energized and able to adapt as the market and competitors demand. Make sure your channels are open and responsive, through social media, websites, and easy access to executives. Marty Zwilling First published on Inc.com on 09/25/2018. Define stretch goals and challenge your team to deliver.

Technical Review 84

Technical Review Custom Customer Startup 84

Startup Professionals Musings

FEBRUARY 23, 2018

Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role. Use social media for more visibility.

Social Media 56

Social Media Software Review Custom Customer 56

Startup Professionals Musings

OCTOBER 17, 2018

This can happen through early marketing, independent of whether you have yet delivered a single product, proven your business model, or have any real customers. Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Build an experienced technical and executive team.

Tips 79

Tips Metrics Technical Review Custom 79

Startup Professionals Musings

OCTOBER 5, 2018

For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. Constantly market your skills and expertise to employers. Marty Zwilling First published on Inc.com on 09/20/2018. It’s a win-win situation for success.

Examples 85

Examples Social Media Competition Guide 85

Startup Professionals Musings

JANUARY 21, 2018

Investors showed an increased appetite for new stocks, with 18 percent of deals pricing above the marketed share price range. The world is a now single market, both homogeneous and heterogeneous. Social media is a boon for entrepreneurs and startups. Social media is a boon for entrepreneurs and startups.

Entrepreneur 66

Entrepreneur Startup Social Media Satisfaction 66

Xconomy

MARCH 4, 2019

In part, it’s a reflection of the long tail of consequences that began in early 2018 when the broader public learned that Facebook had shared data from millions of user profiles with now-shuttered political marketing firm Cambridge Analytica. Privacy issues continued to boil to the surface in February.

Marketing 56

Marketing Technology San Diego Social Media 56

Startup Professionals Musings

JULY 16, 2018

Nearly 80 percent of customers say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters are more willing to defend them, or even pay a premium, according to the 2018 Cone/Porter Novelli Purpose Study. Become a thought leader early through social media.

Startup 58

Startup Custom Customer Competition 58

Startup Professionals Musings

AUGUST 31, 2018

This experience includes browsing your website, social media interactions, the sales process, as well as your support and follow-up. Instant global communication now makes it easy to reach new markets without rethinking your entire product strategy. Marty Zwilling First published on Inc.com on 08/16/2018.

Examples 67

Examples Custom Customer Software Review 67

Startup Professionals Musings

JANUARY 26, 2018

We simply hadn’t tested the price sensitivity in the market segment and geography that needed the features we offered. Here are some strategies that I recommend from my own experience, to improve your odds of business success, as well as build traction points with your investors: Quote market research and input from outside experts.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

AUGUST 22, 2018

Market opportunities for your new venture are now immediately worldwide, thanks to the pervasive access to the Internet and social media communication. But this doesn’t mean that you can treat the world as one big homogeneous market, ignoring the vastly different geographic cultures, economic, and political realities.

Outsource Development 53

Outsource Development Social Media Marketing Customer 53

Startup Professionals Musings

JULY 27, 2018

Here are the unique business elements that I expect to hear as a potential investor: Target market size and growth projections. Most investors won’t be interested unless you can show them a large market (billion-dollar opportunity), with a double-digit growth rate. First to market” is not sustainable with normal startup resources.

Product 58

Product Slides Entrepreneur Invest 58

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In today’s market, it takes more than listening to stay ahead of the crowd. Marty Zwilling First published on Inc.com on 02/01/2018.

Customer 57

Customer Custom Technical Review Software Review 57

Xconomy

OCTOBER 26, 2018

s data privacy regulator fined Facebook $645,000 for violations that allowed political marketing firm Cambridge Analytica and other outside companies to extract 87 million Facebook profiles worldwide without adequate user knowledge or consent. The purpose of the U.K.’s

.Net 84

.Net Organization Marketing San Diego 84

Startup Professionals Musings

AUGUST 20, 2018

In today’s rapidly changing market, it makes sense to let people find innovative ways to use their talent to help your business, rather than forcing them to do things the way they have always been done. Marty Zwilling First published on Inc.com on 08/06/2018. Make the task fit the person, rather than person fit the task.

Mentor 52

Mentor IBM IBM Social Media 52

TechCrunch LA

OCTOBER 17, 2018

” Applications to the incubator opened today and close November 17, 2018. Through this content, they may discover a field or a topic they haven’t had access to. Maybe they’ll discover oceanography or physics and that glimpse will … inspire them to be a future astronaut or engineer.”.

Incubator 197

Incubator Content Education Seed Funding 197

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. — maya kosoff (@mekosoff) April 19, 2018. “[Manufacturing] social influence.” It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

Tech Zulu Event

JANUARY 26, 2016

As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. percent in 2016,and to be almost double 2015 levels by 2018. Personalized discovery is making buying more enjoyable and is quickly taking market share from physical stores.

Commerce 40

Commerce Mobile Technical Review Google 40

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

Platform 170

Platform Marketing Tool Venture Capital 170