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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

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LeaseLabs Acquired By RealPage For $103M

socalTECH

San Diego-based LeaseLabs , which provides oline marketing services to the multifamily housing and apartment industry, has been acquired for $103M by real estate software developer RealPage. According to RealPage, LeaseLabs projects standalone revenue of $20M for the full 2018 year. RealPage is based in Richardson, Texas.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago. million in revenue for that calendar year.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. You provide the free app in the App Store that gives subscribers mobile access to your service.

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Facebook’s 3Q Growth Suffices to Stave Off Another Stock Dive

Xconomy

Investors have been concerned about the social media giant’s slowing growth rate in a year when it has been under scrutiny for data privacy violations and its role in the spread of false and divisive messages by fake user accounts traced to Russian agents during U.S. election campaigns.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?