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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

In my years of advising startups, and also as an occasional angel investor, I still recommend this set of best practices to prepare you for platform applications: Formalize a business entity immediately. File a provisional patent or other intellectual property. Marty Zwilling First published on Inc.com on 09/07/2018.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers. Marty Zwilling First published on Inc.com on 10/22/2018. Improve the whole customer experience, as well as the product.