Startups Need Your Data, But Consumers Are Still Wary
Startup Professionals Musings
JANUARY 26, 2020
a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.
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