TechCrunch LA

JANUARY 26, 2022

The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018. Founded in 2014, Glossier is widely touted as one of the earliest breakout successes of the DTC model, and raised its Series E last July at a $1.8

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. Another approach is a specific actionable statement, such as stop doing X, and start doing Y and Z. Keeping up with this change is critical to your survival.

Marketing 97

Marketing Startup Examples Technology 97

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 107

Social Media Tool Google Yahoo 107

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

Platform 94

Platform Equity Invest Technical Advisors 94

Startup Professionals Musings

MAY 24, 2014

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. People who get paid by results have every incentive to think up smarter ways of getting work done. Use of collaborative and other social media platforms. Marty Zwilling.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

SEPTEMBER 12, 2018

Before you start down the long hard road of an entrepreneur, it pays to look inside yourself to see what you love to do, and what would fit your definition of success. Others dream of being a billionaire, or proving that they can satisfy a need by starting and growing a business. Start networking to pull together a complementary team.

Startup 94

Startup Satisfaction Entrepreneur Ideas 94

Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened. Simply put?—?there

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Startup Professionals Musings

JANUARY 21, 2018

With the current strong economy, and sparked by the last recession, I’m seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. An unprecedented number of startups, almost 200 at last count, are now valued above $1 billion, according to a recent Forbes article.

Entrepreneur 66

Entrepreneur Startup Social Media Satisfaction 66

Startup Professionals Musings

JANUARY 2, 2019

Most of you aspiring entrepreneurs have no idea how dramatically your own role has to evolve as you develop a solution, start a business, and expect it to scale into a successful self-managed company. For example, I knew Bill Gates back in the early startup days of Microsoft. Recruit a bare-bones staff to follow your directions.

Companies 99

Companies Company Technical Review Startup 99

Startup Professionals Musings

JULY 16, 2018

Starting a new venture and thriving in today’s economy is hard, but the best have figured out that customers and employees need to feel that you have a sense of purpose, to complement the company’s pursuit of profit. Become a thought leader early through social media. Seek out partner relationships aligned to your purpose.

Startup 58

Startup Customer Custom Competition 58

Startup Professionals Musings

FEBRUARY 5, 2018

Of course, in a world which spawns over a half million startups every month, these accomplishments are very rare, but they are happening like never before. Whether our business is a startup or a multi-national brand, through platforms like Amazon, giant players have no special advantage. Time is of the essence.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

AUGUST 9, 2019

Even though ‘big data’ has now been around for several years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data.

Social Media 94

Social Media IBM IBM Commerce 94

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Build a following and start a brand through social media.

Funding 73

Funding Social Media Slides Platform 73

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. We started as a seller of equipment in Europe. Then, we started to build our brand, and then we felt confident, we moved to the U.S. What is Ulevate?

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

NOVEMBER 16, 2018

For example, as a member of an angel investment group, I sometimes do some “due diligence” on promising startups looking for funding. This has to start with selecting the right partners, and hiring people who believe in you and your business. It helps to celebrate small wins, together and often.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

OCTOBER 8, 2018

Others still routinely have phone hold queues for customer contact that can last up to an hour, with no alternative options. Make sure your channels are open and responsive, through social media, websites, and easy access to executives. Marty Zwilling First published on Inc.com on 09/25/2018.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. In great marketing, as in real life, starting the conversation is just the beginning.

Marketing 91

Marketing Examples Startup Customer 91

Startup Professionals Musings

DECEMBER 7, 2018

Despite the ease of communication through social media, new tools, the popularity of fearless independence and #MeToo, I still see many business organizations that are less than productive due to fear. Changing this culture has to start from the top. Marty Zwilling First published on Inc.com on 11/23/2018.

Organization 95

Organization Technical Review Case Study News 95

Startup Professionals Musings

FEBRUARY 23, 2018

Being a consultant is a role that works with big companies, but I have found that it doesn’t get much traction in small businesses and startups. I learned this the hard way, when I left IBM a few years ago to share what I had learned with the exciting world of startups in Silicon Valley. Use social media for more visibility.

Social Media 56

Social Media Software Review Customer Custom 56

Tech.Co

FEBRUARY 12, 2019

In the announcement on Twitter, Musk also stated that the feature would “keep Summer safe”, a reference lost on anyone who doesn’t keep up with animated series Rick and Morty. If you watched the news at all in 2018, you’ll know that Musk is active on Twitter. — Elon Musk (@elonmusk) November 9, 2018.

News 123

News Satisfaction Customer Custom 123

Startup Professionals Musings

DECEMBER 5, 2018

Here is my list of the basics that some people in business tend to forget: Showing up consistently must still be priority one. Customers and peers still expect follow-up and timeliness. It’s not how many things you start, it’s how many you finish. Marty Zwilling First published on CayenneConsulting on 11/19/2018.

Customer 90

Customer Custom Social Media Satisfaction 90

Startup Professionals Musings

OCTOBER 2, 2018

The challenge is to rise above the clutter, and stand out in the rush of over 500,000 other new businesses that get started in the U.S. I find that digital marketing is the most visible and effective place to start. As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

OCTOBER 26, 2018

Steve Jobs proved it with the iPhone, and Elon Musk can’t produce his electric cars fast enough to keep up with demand. It starts with hiring the right people, and building relationships with the right experts, analysts, and investors. Use social media and the media to build demand for change.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

AUGUST 31, 2018

Most of you new venture founders I meet as an angel investor seem convinced that starting the business is the hardest part. I’m sure you can all think of several examples of businesses that popped up quickly, with great business models, but then faded just as quickly. Marty Zwilling First published on Inc.com on 08/16/2018.

Examples 67

Examples Customer Custom Software Review 67

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2018.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Startup Professionals Musings

JANUARY 26, 2018

I learned this the hard way a few years ago in a startup where customers loved our idea and the free prototype, but we couldn’t sell one for the full price needed to meet our financial projections. Start selling it on social media before you build it. Show team organization and preparation for scale up.

Customer 59

Customer Custom Pricing Startup 59

Tech.Co

FEBRUARY 5, 2019

Cotton’s death might seem like the start of the company’s problems, but truth be told, it was already on the rocks before this news. In 2018, it had found itself at the center of controversy when the Canadian Imperial Bank of Commerce froze $21.6 The estimated value of these adds up to around $190 million.

News 149

News Customer Custom Commerce 149

Startup Professionals Musings

OCTOBER 17, 2018

What is the definition of traction for a business startup today? Most great crowdfunding campaigns, for example, are the result of momentum built through social media. If Elon Musk is an advisor to your transportation startup, that is major traction, even without a product or revenue. Don’t be fooled by your own hype.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

DECEMBER 3, 2018

For example, while social media exchanges are now quick and simple, they miss all the body language and emotion that many believe constitute more than fifty percent of human relations and communication. Marty Zwilling First published on Inc.com on 11/19/2018. Isolation leads to a lack of relationship or connection with others.

Social Media 78

Social Media Satisfaction Summary Activity 78

Startup Professionals Musings

DECEMBER 31, 2018

As a small business advisor, I always recommend that being “self-sustaining” requires taking frequent and aggressive measures to step out ahead of the pack, including yourself, before you start feeling the pain of change and new competitors around you. Marty Zwilling First published on Inc.com on 12/18/2018.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

JUNE 27, 2015

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. People who get paid by results have every incentive to think up smarter ways of getting work done. Use of collaborative and other social media platforms.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. The alternative is to be into the mode of playing catch-up, which can cause you to make mistakes in execution, or even get there too late.

Customer 57

Customer Custom Technical Review Software Review 57

StartUp Beat

JUNE 22, 2018

recently held its 2nd Lawmaker Challenge to offer up a winning policy proposal to legislators. Startup Beat had an exclusive Q&A with Thakkar on the idea behind his startup and its potentially enormous impact on the American political landscape. And then they use our tools to publicly engage their elected officials.

Platform 40

Platform Ideas Startup Statistics 40

Startup Professionals Musings

JULY 27, 2018

As a technology buff, I’m all too sensitive to the common investor complaint that technical people often end up selling yet another “solution looking for a problem,” because they are so impressed with their technology. First to market” is not sustainable with normal startup resources.

Product 58

Product Slides Entrepreneur Invest 58

socalTECH

NOVEMBER 30, 2009

Daniel Scalisi is the CEO of Los Angeles-based MobileCause (www.mobilecause.com), a startup focused on the mobile, nonprofit fundraising area. What's your startup all about? I'm a serial entrepreneur, and have started five companies. I have two successful exits, mostly in mobile and teh web, as well as social media.

Mobile 162

Mobile Web Startup Customer 162