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Every entrepreneur and business person I know wishes he had more time for coaching all the members of his team. I often hear the excuse that coaching takes more time than simply diving in and doing the job for the other person, but is that really true? Exceptional communication is a prerequisite to coaching.
Startup Boost Los Angeles has opened up applications for its Fall 2019 class, according to the group. Matt Stodder, the co-director of the Los Angeles program, says it is seeking companies with the right team, a minimum viable product, customer traction, and viable plan for going forward. READ MORE>>.
Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.
In those years I learned to properly build product, price products, sell products and serve customers. I had realized that I didn’t have it within me to be as good of a player as many of them did but I had the skills to help as mentor, coach, friend, sparing partner and patient capital provider. Up and to the right or perish.
In 2019, the company came out with its first product, Kelp Jerky, which comes in four flavors, and was a product Boyd Myers thought would be a good trial run to help people see ocean-farmed kelp in a new way. Ultimately 1,000 customers signed up, and The Kelp Burger is now the “hero product,” Boyd Myers said.
Time and experience in business teaches you to listen for potential customers, and carefully evaluate the real business potential. You don’t need permission from anyone, and you are less dependent on coaching and mentoring from the rare skilled and available people that most smart young founders depend upon.
For example, it may seem quicker and more effective to hand your service desk employees the store policy manual, and tell them to follow the rules, rather than spend time coaching them on how to really listen to customer feedback, and use their strengths to build customer loyalty. I also found it’s never too late to start.
Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Highlight your credibility by visibility and relationships.
I found some good guidance on this subject in a new book, “ The Leader You Want To Be ,” by Amy Jen Su, a managing partner in an executive coaching and leadership development firm. In business, we all have to deal with real constraints around every unknown, such as a limited budget, not enough time, and fickle customers.
A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Focus on existing customer retention and repeat business.
What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.
Attempting to make a job more challenging, as well as to improve productivity, managers may sometimes ask for higher outputs, such as 15 customer support calls per hour rather than 10. For an employee who enjoys direct people interaction, adding floor time with customers would better serve everyone.
Every entrepreneur and business leader believes that he or she has the full trust of their team and their customers, and in fact most do in the beginning. I find that visions that includes a higher purpose, such as improving the environment, are particularly powerful in increasing trust with employees and customers alike.
Your biggest challenge may be members of your own family, some of your best customers, or a key business partner or investor. You have to manage your business with more people not like you, as well as a more diverse set of customers. Marty Zwilling First published on Inc.com on 08/06/2019.
In this era of rapid change, you can’t afford to stop learning, or you will find that your competitors, your customers, and your team, may soon be following someone else. Most people agree that leadership is primarily a set of behaviors that capitalize on relationships and a current market and customer understanding in a complex world.
Yet the 2019 Office Romance Survey by Vault, Inc. in sociology, and is a coach and speaker on work issues and friendship. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing.
As an advisor to entrepreneurs for many years, I strongly disagree, and still see the value of at least combining intuition with logical analysis, as we face customers and markets driven by relationships, emotions, and unpredictable social trends. Marty Zwilling First published on Inc.com on 03/04/2019.
In fact, I found some excellent guidance on how to capitalize on your strengths, as well as areas that you may need to focus, in a new book, “ The Introvert’s Complete Career Guide ,” by Jane Finkle, also one of us, who has been a successful career coach for more than two decades. Marty Zwilling First published on Inc.com on 02/15/2019.
Yet the 2019 Office Romance Survey by Vault, Inc. in sociology, and is a coach and speaker on work issues and friendship. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing.
In this context, I was impressed with the new book, “ The Intelligent Leader ,” by John Mattone, widely regarded as the world’s number one executive coach and authority. Marty Zwilling First published on Inc.com on 10/16/2019. Yet I haven’t found many that offer practical recommendations and examples.
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