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DigiMarCon West 2019 - Digital Marketing Conference and Exhibition

SoCal Tech Calendar

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. DigiMarCon West 2019 is your chance to. DigiMarCon West 2019 Digital Marketing Conference and Exhibition will be held from June 12th to 13th, 2019 at the luxurious Loews Santa Monica Beach Hotel in Los Angeles, California.

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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. Who is your customer? Join other entrepreneurs for a detailed workshop that will give you a different perspective on how to find and keep customers. TCVN now features four educational tracks in four specific areas. See [link] (more)

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Grocery startup Mercato spilled years of data, but didn’t tell its customers

TechCrunch LA

A security lapse at online grocery delivery startup Mercato exposed tens of thousands of customer orders, TechCrunch has learned. The company fixed the data spill, but has not yet alerted its customers. Each record also had the user’s IP address of the device they used to place the order.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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Reflections On 2019: Andy Wilson, Alliance for SoCal Innovation

socalTECH

While 2018 was all about better understanding the SoCal opportunity, 2019 was about honing our focus and defining our core programs. The Alliance is following the classic start-up trajectory: transition from the big idea to your beachhead product offering. What was the biggest lesson you learned this year?

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Hyundai taps EV startup Canoo to develop electric vehicles

TechCrunch LA

The concept is similar to Toyota’s e-Palette vehicle, which can theoretically be customized to serve as a retail shop, restaurant or shuttle for people. The company rebranded as Canoo in spring 2019 and debuted its first vehicle last September. Canoo said it will provide engineering services to develop the electric platform.

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