2019 Design Marketing Metrics 
Startup Professionals Musings
DECEMBER 27, 2019
Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. In their recruiting process, they actually have a key insider designated as a “bar raiser” involved in ever interview, to make sure that the bar is never lowered due to any bias or pressing business urgency.
TechCrunch LA
DECEMBER 5, 2018
The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. And, from that respect, the success of the MetaCX round speaks volumes. Midwest rising.
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Startup Professionals Musings
JUNE 5, 2019
The marketing metrics covers support as part of experience. If your marketing metrics and budget ignore the fact that you have call center queues thirty minutes long, or no coverage of online reviews or social media, your customer service is not keeping up with competitors.
Both Sides of the Table
NOVEMBER 14, 2017
What sized team can I afford in order to sell, market & provide service to these customers? Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. How profitable is my product or service?
Startup Professionals Musings
JUNE 8, 2019
The biggest challenge these days doesn’t seem to be in starting a new business, but sustaining it against the onslaught of market changes and new competitors that emerge every day. For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision.
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