TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 8, 2020

Sure, this may limit the type and scope of your startup, but it’s the only way to get the control and freedom you want. That means not delegating spending decisions, personally handling inventory decisions, and following-up on overdue receivables. are still bootstrapped today, often starting with less than $10,000 of personal funds.

Technical Advisors 125

Technical Advisors Startup News Resource 125

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. As transaction volume increases, delivery costs go up, returns increase, and quality problems can cost you plenty. Document processes and metrics for economies of scale.

Metrics 86

Metrics Startup Training Custom 86

Startup Professionals Musings

DECEMBER 13, 2019

When you are starting a new business, every resource is precious, including time, funding, and people. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

JANUARY 23, 2019

Image via Pixabay In my role as a new business advisor and occasional investor, I hear lots of people talking about their dreams of “someday” starting and running a new venture. They can talk with passion about their innovative new idea, and ask lots of questions, but never seem to really get started.

Ideas 99

Ideas Slides Writing Startup 99

Startup Professionals Musings

JUNE 8, 2019

The biggest challenge these days doesn’t seem to be in starting a new business, but sustaining it against the onslaught of market changes and new competitors that emerge every day. In my other role of business advisor, I see examples often of startups that may have taken success for granted too early.

Startup 88

Startup Demand Training Custom 88

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. The marketing metrics covers support as part of experience. Customer experience starts with user-centric product design. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

MARCH 4, 2019

In addition to quantifying the positives of the customer lifetime value metric, they address the mistakes that I see regularly in my business advisory service relative to assessing the value of customers and value, including the following: Failing to account for current customer status and stage.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

NOVEMBER 29, 2019

In my experience, these startups usually find the field crowded with competitors , making it hard to get any attention, and most drift into obscurity. This will incent earlier thinking outside the box, and help you get metrics in place to track progress, or lack of it, along the way. Keep alternative business models on the table.

Entrepreneur 126

Entrepreneur Ideas Resource Examples 126

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. In my view, every startup in today’s world would do well to adopt a management system with the same key objectives: Start with a customer-obsessed business model.

Marketing 123

Marketing Technical Review Custom Customer 123

Startup Professionals Musings

APRIL 1, 2019

I’m convinced that is why many great business leaders remember working their way up the ranks. For example, Howard Schultz was not the founder of Starbucks, but started his career in one of their first 60 shops. This starts with picking your roles carefully – to be in the right place at the right time.

Technical Advisors 75

Technical Advisors Startup Satisfaction Customer 75

Startup Professionals Musings

NOVEMBER 4, 2019

Based on my experience and data from the field, over seventy-five percent of new startups fail, even with venture backing. Unfortunately, I see good startups fail simply because they don’t have the resources or intellectual property to stay ahead of copycats or big players who see the potential as soon as you step into the marketplace.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. Marty Zwilling First published on Inc.com on 07/03/2019. The result is a business plateau that hits you like a ton of bricks.

Technical Review 87

Technical Review Custom Customer Competition 87

Startup Professionals Musings

OCTOBER 11, 2019

Define metrics to measure what you want to achieve. Thus it is incumbent on new entrepreneurs and leaders to start early practicing the principles outlined here, to build a trusting culture and a powerful competitive advantage. Marty Zwilling First published on Inc.com on 09/25/2019.

Mentor 98

Mentor News Summary Coach 98

Startup Professionals Musings

MAY 29, 2019

Institute deep metrics measuring all aspects of the customer experience. Marty Zwilling First published on Inc.com on 05/15/2019. Make sure everyone knows it’s their job to maintain empathy and exceed customer expectations. Dive deep into every issue experienced by customers, and don’t delegate figuring out the root causes.

Commerce 89

Commerce Artificial Inteligence Cloud Computing Platform 89

Startup Professionals Musings

JUNE 2, 2019

You probably think that the fact that you have started your own business validates your leadership ability. That means a priority on coaching and mentoring, as well as training and tools, before focusing on results metrics. Start today by acquiring a mentor, as well as really listening to some trusted voices around you.

Tips 97

Tips Mentor Coach Metrics 97

Startup Professionals Musings

JUNE 28, 2019

These authors present 20+ years of research, including case studies and metrics, showing how culture really makes or breaks your business. Start with addressing specific things that your team needs to more consistently know, feel, and do. Marty Zwilling First published on Inc.com on 06/14/2019.

Competition 76

Competition Coach Case Study Statistics 76

Startup Professionals Musings

JULY 22, 2019

If you have yet to get started, here are some key steps that I recommend to my advisory business clients: Actively engage customers via top social media sites. Recently I was surprised to find that up to 25 percent of businesses still don’t use social media at all, and many more only monitor it, but rarely engage.

Marketing 94

Marketing Social Media Technical Review Custom 94