Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Well-tuned metrics are an absolute must. A pivot or product enhancement in reaction to user or customer comments will advance your chances of success. Here is my list.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

FEBRUARY 5, 2020

Funding is depleted before customer sales ramp up. One of the pitfalls of optimism is the expectation for early customer growth, and understating the real costs of design, development, and inventory. Don’t underestimate your own value as customers arrive, establishing a line of credit, and borrowing against inventory.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

MAY 20, 2020

For example, if you as an entrepreneur come across as arrogant or too casual, many people you need to deal with in business, including investors, suppliers, and customers, will run the other way. This means you set goals, milestones, and metrics, and are able to provide financial projections to support funding requirements.

Entrepreneur 168

Entrepreneur Mentor Metrics Customer 168

Startup Professionals Musings

MARCH 2, 2020

In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. Create a written plan, with target milestones and metrics. You must also learn from your customers. Marty Zwilling First published on Inc.com on 02/17/2020.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JULY 31, 2020

These days, customers expect to hear and see social and environmental value from a new business, rather than just a new technology or profit. Many aspiring entrepreneurs are so focused on their technology, that they display no interest or credible understand of the financials and metrics of growing a business.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

Startup Professionals Musings

OCTOBER 28, 2020

This must include metrics and tracking, with the necessary systems and resources to act, recalibrate, and iterate as required. Give special attention to traits that fit your specific customer context, or a higher purpose you espouse, such as a focus on the environment. Marty Zwilling First published on Inc.com on 10/13/2020.

Coach 159

Coach Resource Summary Metrics 159

Startup Professionals Musings

JANUARY 1, 2021

For example, in a conflict over the right branding logo , it may help to understand who and how the ultimate decision will be made, including key elements driving the decision, such as targeted customers and competition. Marty Zwilling First published on Inc.com on 12/15/2020. Don’t let it be just a conflict over graphic design.

Activity 145

Activity Organization Examples Satisfaction 145

Startup Professionals Musings

MAY 13, 2020

The mindset you need for real communication must be focused on building relationships, surfacing ideas, generating trust, and building commitment, whether it be with your team, customers, or suppliers. You as the leader have a responsibility to define goals, strategy, and operational metrics.

Startup 124

Startup Ideas Examples Metrics 124

Startup Professionals Musings

MAY 1, 2020

With a singular focus on building unicorns, very rapid growth has been a key metric. The distributed model draws on a diverse pool, helps manage costs, and captures regional insights and focus necessary to win local customers. Marty Zwilling First published on LinkedIn on 04/14/2020. The global entrepreneurial age is upon us.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Startup Professionals Musings

JUNE 10, 2020

You can and must fix this by communicating business goals and objectives, and establishing personal metrics which only reward success. It’s easy for you to blame someone else in the organization, economic conditions outside, or even overly demanding customers, when things are not going well.

Startup 113

Startup Examples Coach Metrics 113

Startup Professionals Musings

MAY 4, 2020

Define success metrics, and measure progress regularly. As you move from development to rollout, a team effort is required, including marketing, sales, funding, and customers. Marty Zwilling First published on Inc.com on 04/17/2020. If you have completed four out of five milestones, we can both see success in your future.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

MARCH 25, 2020

This means talking to your loyal customers, as well as non-customers who are in related market segments. In stable businesses, you get what you reward, so you must incent urgency with metrics for number of proactive projects, expected implementation guidelines, and no failure penalty.

Tips 94

Tips Ideas Metrics Help 94

Startup Professionals Musings

JANUARY 13, 2021

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. You already have a large and loyal customer base.

Marketing 138

Marketing Demand IBM IBM 138