Startup Professionals Musings

JANUARY 6, 2021

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. Marty Zwilling First published on Inc.com on 12/22/2020.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. This is technically called “permissioned,” and it comes in two forms: implicit and explicit. Marty Zwilling First published on Inc.com on 04/06/2020.

Marketing 130

Marketing Technical Advisors Social Media Media 130

Startup Professionals Musings

FEBRUARY 19, 2020

In my business of mentoring new entrepreneurs and advising small company owners, I recognize that most don’t start as experienced leaders, and most don’t realize that people leadership is a primary key to their future success. Marty Zwilling First published on Inc.com on 02/04/2020.

Develop 124

Develop Development Technical Advisors Satisfaction 124