Startup Professionals Musings

JULY 15, 2020

Implement the key business metrices you will live by. Identify the three most important metrics your business must hit every week to achieve growth goals. Marty Zwilling First published on Inc.com on 06/26/2020. These are the timeless principles that must guide all hiring, marketing, and execution decisions.

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Startup Professionals Musings

JANUARY 6, 2021

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Marty Zwilling First published on Inc.com on 12/22/2020. Build a strong employee culture focused on growth. Your long-term success and satisfaction depends on it.

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Both Sides of the Table

JANUARY 10, 2021

Peloton lifted my mental spirits in 2019/2020 through what were two emotionally draining years in the world (fires, protests, politics, he who shall not be named, etc). So when I start a ride, even if I’m tired or don’t feel like working out or have had a tough week I can’t help but feeling better on the ride and afterwards. It was inspiring.

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Startup Professionals Musings

MAY 20, 2020

This means you set goals, milestones, and metrics, and are able to provide financial projections to support funding requirements. Marty Zwilling First published on Inc.com on 05/06/2020. Demonstrate social intelligence and concern. Today’s world of business is highly driven by social issues and environmental concerns.

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Startup Professionals Musings

SEPTEMBER 9, 2020

Make sure that you implement a metric with each solution, to prevent the issue from recurring, and check for side effects and follow-on side effects. Marty Zwilling First published on Inc.com on 08/26/2020. Measure results to validate fixes and prevent recurrence. Provide training and tools to upgrade solution skills.

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Startup Professionals Musings

OCTOBER 28, 2020

This must include metrics and tracking, with the necessary systems and resources to act, recalibrate, and iterate as required. Marty Zwilling First published on Inc.com on 10/13/2020. Strategy must be a process, with an implementation system behind it, rather than just a periodic event. Winning together is more fun anyway.

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socalTECH

JANUARY 2, 2020

Two companies stand out: 17Hats, a leader in the freelance CRM space made painful but critical choices and now are very well poised for meaningful 2020 growth. Leaseville, the pioneer in the virtual lease-to-own (LTO) space demonstrated strong metrics on its new product this year and is now poised to scale significantly.

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Startup Professionals Musings

JANUARY 1, 2021

After-the-fact communication and documentation are also important, with a clearly defined resolution, follow-on action plan, and metrics to assess progress. Marty Zwilling First published on Inc.com on 12/15/2020. In these difficult times, it is even more important to be part of a mature and high-functioning team.

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Startup Professionals Musings

MAY 4, 2020

Define success metrics, and measure progress regularly. Marty Zwilling First published on Inc.com on 04/17/2020. If you tell me that you have been working on your startup for two years, but can’t quite quantify the progress, I’m not impressed. If you have completed four out of five milestones, we can both see success in your future.

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Startup Professionals Musings

FEBRUARY 5, 2020

Smarter entrepreneurs don’t wait for a crisis to drive change, by defining key milestones and metrics for tracking progress. Marty Zwilling First published on Inc.com on 01/22/2020. Keep your plan updated, and don’t be caught off guard. Marketing and sales take more time and effort than anticipated.

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Startup Professionals Musings

MARCH 2, 2020

Create a written plan, with target milestones and metrics. Marty Zwilling First published on Inc.com on 02/17/2020. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation.

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Startup Professionals Musings

MAY 13, 2020

You as the leader have a responsibility to define goals, strategy, and operational metrics. Marty Zwilling First published on Inc.com on 04/28/2020. So do your homework before you talk, to get up to speed on the current topic, identify new information that others don’t have, and quantify value to you and other relevant people.

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Startup Professionals Musings

MAY 1, 2020

With a singular focus on building unicorns, very rapid growth has been a key metric. Marty Zwilling First published on LinkedIn on 04/14/2020. Even here, Elon Musk faced this issue with Tesla, needing a support ecosystem as well as new technology. Build for sustainability and resilience, as well as growth.

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Startup Professionals Musings

AUGUST 7, 2020

It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. Marty Zwilling First published on Inc.com on 07/23/2020. Attract, train, and reward only the best leaders.

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Startup Professionals Musings

JULY 31, 2020

Many aspiring entrepreneurs are so focused on their technology, that they display no interest or credible understand of the financials and metrics of growing a business. Marty Zwilling First published on Inc.com on 07/16/2020. Demonstrate business acumen as well as technical. You may be the biggest hurdle to your own business success.

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Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Well-tuned metrics are an absolute must. Discord is a great example of a company going viral mostly from word of mouth. Fourth: measurement.

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Startup Professionals Musings

JUNE 10, 2020

You can and must fix this by communicating business goals and objectives, and establishing personal metrics which only reward success. Marty Zwilling First published on Inc.com on 05/27/2020. Unclear, misaligned, or overlapping job responsibilities.

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Startup Professionals Musings

MARCH 25, 2020

In stable businesses, you get what you reward, so you must incent urgency with metrics for number of proactive projects, expected implementation guidelines, and no failure penalty. Marty Zwilling First published on Inc.com on 03/11/2020. Expand rather than reduce options for future choices.

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Xconomy

SEPTEMBER 6, 2016

million unfilled IT security jobs globally by 2020. Metrics, such as time-to-completion on individual tasks and workload balance, can provide a clearer understanding of how your resources are deployed, and how effective they are at certain tasks. Explore Outside Help. Once again, this starts with understanding the business.

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Both Sides of the Table

JANUARY 13, 2021

Then I found my next set of metrics to take me to the next level. I decided in May 2020 to join the riding challenge so I gave up running for the month and decided to put myself on a 31-day biking challenge. Here are the results during that period as measured on MFP and sent to my brother in the middle of June, 2020.

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Startup Professionals Musings

JANUARY 13, 2021

The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. Marty Zwilling First published on Inc.com on 12/30/2020. Thus I believe it behooves every one of you to build a go-to-market strategy, even before you build a solution.

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