2021 Coach Customer 
Startup Professionals Musings
DECEMBER 22, 2021
As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.
Startup Professionals Musings
JUNE 30, 2021
A community requires two-way communication and respect – including advisors, partners, and customers. The best leaders don’t just give orders – you work with people you depend on to build trust, give and accept coaching, and motivate by being a role model for the approach you espouse. Build community with team members and advisors.
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Startup Professionals Musings
FEBRUARY 12, 2021
For example, Elon Musk says he seeks out innovations from his team by constantly asking them how they can make things better, how often they get out of internal meetings and into customer shops, and actively encouraging them to try new things. Spend more time mentoring and coaching your team.
Startup Professionals Musings
APRIL 9, 2021
In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Find folks who are customer-centric and sensitive to competition. Marty Zwilling First published on Inc.com on 03/26/2021.
Startup Professionals Musings
JUNE 11, 2021
Authors Adrian Gostick and Chestor Elton, with their deep backgrounds as executive coaches and organizational consultants, recommend some simple methods, consistent with my own beliefs, to reduce the pain of uncertainty, and increase productivity, in your teams and employees: Make it okay for them to not have all the answers.
Startup Professionals Musings
JANUARY 29, 2021
Here are the key reasons that I recommend that aspiring leaders focus on people before process: Customers judge the business by the people quality. Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth.
Startup Professionals Musings
APRIL 30, 2021
You must start this process by sharing your own values and priorities, and explaining how you see the work values relate to the bigger picture of customer satisfaction and a better future for all. Enhance intrinsic motivation through coaching. Marty Zwilling First published on Inc.com on 04/16/2021.
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