Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Measuring is all about return-on-investment (ROI). See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

NOVEMBER 24, 2021

That ability to “ see around the next corner ” seems to be limited to a very few entrepreneurs, such as Steve Jobs and Elon Musk. Of course, one key reason for incremental thinking is to limit the risk, and also perhaps get something going with less initial investment. Marty Zwilling First published on Inc.com on 11/10/2021.

Startup 137

Startup Artificial Inteligence Ideas Entrepreneur 137

Startup Professionals Musings

MARCH 15, 2021

As a member of an angel investment group for years, I’m sometimes surprised to see founders with a good technical business case get rejected for funding, while others seem to have a hidden quality that gives them credibility to be fundable despite some missing elements. I can easily relate. Show momentum that makes your vision inevitable.

Entrepreneur 174

Entrepreneur Examples Google Funding 174

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. I once met with an entrepreneur who had developed a new algae strain to cure world hunger and make him rich.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JULY 2, 2021

In the eyes of investors like me, to be an entrepreneur, it’s not enough to create an innovative solution – you need to convince me that you can build a profitable business. It is no secret that investors invest as much or more in the person, rather than the solution. Marty Zwilling First published on Inc.com on 06/18/2021.

Funding 152

Funding Startup Ideas Resource 152

Startup Professionals Musings

MARCH 19, 2021

As an angel investor in new startups, I’ve long believed that investors invest in people, not ideas. But the magic that makes one entrepreneur stand out over others is hard to quantify – yet we all recognize it when we see it. Focus on customers and people over profits and ego. billion buyout. Be a role model for humility.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

FEBRUARY 12, 2021

Based on my experience as a business advisor, I recommend that every business owner and entrepreneur focus on the following tips to provide a better work culture: Invest in integrating new technology, not just forcing it. Marty Zwilling First published on Inc.com on 01/29/2021. Spend more time mentoring and coaching your team.

Tips 159

Tips Satisfaction Coach Mentor 159

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. If you see yourself or your company ignoring any of these, now is the time to take action: Invest in a new market, as well as new features.

Marketing 117

Marketing IBM IBM Resource 117

Startup Professionals Musings

MAY 21, 2021

In my current role as a consultant to entrepreneurs and small business owners, I’ve accumulated my own list of insights on how some people get more done. Start with your own story, the mission of your business, and how to make everyone in your domain, including customers, into advocates and teachers.

Technical Review 123

Technical Review Coach Satisfaction Mentor 123

Startup Professionals Musings

APRIL 26, 2021

As a long-time advisor to entrepreneurs and occasional angel investor, I often see and hear innovative product pitches that sound exciting, but are missing one or more of the key business elements that investors deem critical for funding consideration. Quantify your value proposition for customers.

Funding 132

Funding Template Resource Competition 132

Startup Professionals Musings

OCTOBER 24, 2021

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. Significant differences will confuse your customers, and open the door to imitators and scam artists. Still, it is recommended that you add the familiar ©Copyright 2021 symbol at the beginning or end of each media and document segment.

Startup 145

Startup Patents IP Social Media 145

Startup Professionals Musings

JANUARY 20, 2021

Based on my experience as a business advisor, I’m convinced that most startup investors invest in the entrepreneur, as much as a solution or product. The attitude of taking nothing for granted, of disbelieving the conventional wisdom, of challenging the way things are done, is essential for a winning entrepreneur.

Startup 162

Startup Entrepreneur IBM IBM 162

Startup Professionals Musings

DECEMBER 26, 2020

As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. Thus crowdfunding is clearly not the panacea for funding and success that many entrepreneurs envision.

Startup 151

Startup Equity Funding Demand 151