Remove 2021 Remove Customer Remove Marketing
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Motivate customers to participate and engage. Marketing must be everyone’s top priority.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

Customer 172
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.

Customer 147
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.

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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

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Hyundai taps EV startup Canoo to develop electric vehicles

TechCrunch LA

The concept is similar to Toyota’s e-Palette vehicle, which can theoretically be customized to serve as a retail shop, restaurant or shuttle for people. The first Canoo vehicles are expected to appear on the road by 2021 and will be offered only as a subscription. Canoo company recently opened the waitlist for its first vehicle.

Startup 310