Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Use your new features or innovation to quickly get a foothold in the market.

Marketing 125

Marketing Technical Review Startup Resource 125

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Customer 162

TechCrunch LA

MAY 19, 2020

retail stores will open in Los Angeles, New York City and two locations in San Francisco later this year — the latest milestone for the automaker as it gets closer to bringing its all-electric vehicle to market. The 2021 Polestar 2 is the first EV to come out of Polestar since it was recast as an electric performance brand in 2017.

Los Angeles 147

Los Angeles Pricing Angel Customer 147

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Marty Zwilling First published on Inc.com on 10/06/2021.

Marketing 117

Marketing IBM IBM Resource 117

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. ” Replicated now counts 85 customers who pay for access to the platform and for every on-premise deployment that customers develop through the platform.

Software 224

Software Tool SaaS Los Angeles 224

TechCrunch LA

AUGUST 18, 2022

The company, which previously raised a $20 series A round in 2021, now has a valuation of $300 million. The company, which uses private terminals at the airport it serves, will adjust its schedule based on customer demand (and the seasons) as it expands its fleet in the coming months. In the U.S., In the U.S., Image Credits: Aero.

Los Angeles 255

Los Angeles Capital Customer Custom 255

Startup Professionals Musings

JUNE 11, 2021

You must clearly delineate between issues where answers are known, such as process problems, versus market challenges, where forces are unpredictable. Your challenge is to resolve these challenges more quickly and more effectively for your customers. Marty Zwilling First published on Inc.com on 05/27/2021.

Marketing 148

Marketing Coach Startup Product 148

Tech.Co

DECEMBER 28, 2022

Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. As the clean energy market rises exponentially, Rerverion aims to solve some major challenges plaguing the sector by rethinking the way biogas is extracted. Source: wander.com.

Startup 112

Startup Artificial Inteligence Platform Newsletter 112

TechCrunch LA

AUGUST 9, 2022

Beauty may be in the eye of the beholder, but when it comes to getting ahold of an appointment for your hair or another treatment…that’s a different story: The bespoke nature of a lot of the work has meant that a large swathe of the professionals providing these services have stayed offline when it comes to interfacing with customers.

Help 195

Help Startup UCLA Tool 195

socalTECH

DECEMBER 28, 2020

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. As well as major innovations like our AI-driven customer sentiment analysis, to help our clients listen and adapt to quickly changing consumer behaviors and expectations. Contact our editors for details.

Technical Review 140

Technical Review Software Review Organic Search Customer 140

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. We are creating new habits of customers. Are rivals snacking on Instacart’s core grocery delivery market?

Funding 246

Funding Demand Los Angeles Competition 246

SoCal Tech Calendar

JUNE 17, 2021

Wednesday, June 23, 2021 -- Viterbi Startup Garage: Oceanside Chat: Cleantech 2.0: The opportunities in this industry are bigger than any other industry, but the challenges of getting new technologies to market have been many. What Every Entrepreneur Needs To Know. Who: Aaron Fyke (Founder and Managing Partner of Thin Line Capital).

Startup 100

Startup Entrepreneur Capital Invest 100

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Customer Custom 134

TechCrunch LA

FEBRUARY 11, 2020

The concept is similar to Toyota’s e-Palette vehicle, which can theoretically be customized to serve as a retail shop, restaurant or shuttle for people. The first Canoo vehicles are expected to appear on the road by 2021 and will be offered only as a subscription. Canoo company recently opened the waitlist for its first vehicle.

Startup 310

Startup Develop Development Platform 310

Startup Professionals Musings

JULY 23, 2021

For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent. This resulted in lawsuits and fines, angered many new customers, and the Wells Fargo brand is still recovering. Evaluate the brand impact of proposed market moves.

Examples 170

Examples Customer Custom Social Media 170

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets.

Social Media 134

Social Media Startup Commerce News 134

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Crypto markets were down pretty bad last week (though admittedly, it’s only been downhill since then).

Newsletter 278

Newsletter Platform Capital Marketing 278

TechCrunch LA

SEPTEMBER 24, 2019

The first cars are slated to appear on the road by 2021, according to the company’s current leader, Ulrich Kranz. Canoo has beta cars on site at its Los Angeles headquarters where prospective partners and customers can test out the vehicles, which were made by an undisclosed contract manufacturer based in Michigan.

Chief Technology Officer 237

Chief Technology Officer Los Angeles Design Outsource Development 237

Startup Professionals Musings

MAY 14, 2021

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

Pricing 145

Pricing Startup Competition Examples 145

Startup Professionals Musings

AUGUST 18, 2021

Don’t look to customers for breakthrough ideas. Steve Jobs and Henry Ford are famous for their assertion that, contrary to popular belief, the customer isn't always right about what they want next. You now have many bosses, including partners, investors, and customers. Marty Zwilling First published on Inc.com on 08/03/2021.

Entrepreneur 171

Entrepreneur Satisfaction Demand Customer 171

TechCrunch LA

OCTOBER 27, 2020

Shops available to willing Los Angeles customers to cover everything from home goods, cosmetics, and clothes to even vinyl records. Buckley said the company decided to launch its efforts in Los Angeles, because it was a market where Postmates had a good penetration of delivery workers and big market. earlier this month.

Sales 249

Sales Los Angeles Beverly Hills Demand 249

Startup Professionals Musings

FEBRUARY 13, 2021

Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max.

Startup 162

Startup Metrics Ideas Entrepreneur 162

TechCrunch LA

APRIL 15, 2021

The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets. If you are in the market looking for 10,000 square feet of industrial warehouse space, you are effectively pushed to the fringes of the real estate ecosystem and then the entrepreneurial ecosystem at large.

Commerce 237

Commerce Help Startup Los Angeles 237

socalTECH

MARCH 14, 2018

Hawthorne-based SpaceX has added another satellite customer, DigitalGlobe , to its queue of launch contracts, the two companies said Wednesday morning. The two said that the first block of satellites for DigitalGlobe's WorldView Legion satellites will be launched in two separate flights in 2021, on SpaceX's Falcon 9 rockets.

SpaceX 113

SpaceX Hawthorne Networking Customer 113

TechCrunch LA

JULY 19, 2022

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

SEPTEMBER 10, 2021

This might be the recognition that competitors are surpassing your own results, financial growth has disappeared, or the pandemic has eliminated loyal customers. Keep an open channel to customers and influencers. It’s hard to find time to really study the market for new trends, and listen to customers.

Customer 126

Customer Custom Activity Study 126

Startup Professionals Musings

AUGUST 21, 2021

Of course, customer relationships, and penetration into new market segments are also critical elements. A popular approach these days is to advertise a higher purpose that embodies your values, such as protecting the environment or assisting the disadvantaged, to your team, as well as customers.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

APRIL 26, 2021

But in addition I’ve always found it helpful to provide a simple checklist for new venture founders and new business owners to make sure they have covered all the key bases correctly, including the following: Define and focus on a single customer segment. Quantify your value proposition for customers.

Funding 132

Funding Template Resource Competition 132

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 19, 2021

Focus on customers and people over profits and ego. Especially in these modern times, both your customers and your team are looking for personal relationships to incent their engagement and loyalty. The days of “ push ” marketing and autocratic control are gone. Marty Zwilling First published on Inc.com on 03/05/2021.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Use marketing, blogging, and industry conferences to get the message out. Measure results in terms of customer satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

JANUARY 29, 2021

Here are the key reasons that I recommend that aspiring leaders focus on people before process: Customers judge the business by the people quality. Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. Marty Zwilling First published on Inc.com on 08/24/2021.

Activity 132

Activity Entrepreneur Social Media Satisfaction 132

Startup Professionals Musings

JULY 2, 2021

Investors expect a great return for their risk, so they look for people who can look beyond the technology and their own passion to see a customer need that perhaps even the rest of us haven’t yet envisioned. Creating and growing a business requires creativity beyond the product, in the areas of finance, marketing, and operations.

Funding 152

Funding Startup Ideas Resource 152