2021 Customer Metrics 
Both Sides of the Table
SEPTEMBER 15, 2022
Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. By 2021 we had to write a $3.5m
Startup Professionals Musings
JUNE 23, 2021
Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.
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Both Sides of the Table
DECEMBER 11, 2022
And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers. And the valuation party lasted until November 9th, 2021.
Startup Professionals Musings
DECEMBER 22, 2021
As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.
Startup Professionals Musings
JULY 30, 2021
Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Establish and evaluate metrics at multiple levels.
Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.
Startup Professionals Musings
FEBRUARY 13, 2021
Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Even in this era of a pervasive Internet, your customers won’t find even the best new solutions by default. Marty Zwilling First published on Inc.com on 01/29/2021.
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