Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max. Marketing should begin even at the idea stage.

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Startup Professionals Musings

SEPTEMBER 3, 2021

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. I can attest that he was always seeking relationships with other more mature executives, and even today maintains a mentoring relationship with Warren Buffett. Marty Zwilling First published on Inc.com on 08/19/2021.

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Startup Professionals Musings

DECEMBER 13, 2021

In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea , and now you are ready to jump in with both feet and enjoy the ride. Enlist a mentor and advisor who is not a ‘yes’ person. Marty Zwilling First published on Inc.com on 11/29/2021.

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Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Believe in the need for marketing and selling. Marty Zwilling First published on Inc.com on 08/10/2021.

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Startup Professionals Musings

MARCH 26, 2021

As an entrepreneur mentor, my mission is to foster the attributes in you as a startup founder that I believe will lead to success. Idea people must surround themselves with people who build momentum and get things done, including production, marketing, finance, and sales. Marty Zwilling First published on Inc.com on 03/11/2021.

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Startup Professionals Musings

MAY 7, 2021

As a mentor to aspiring business owners. Act in the interests of expanding the total market. Sometimes, to scale the market you need drive expansion by co-opetition or fostering common platforms. Marty Zwilling First published on Inc.com on 04/23/2021. In business, just leading your company is not enough.

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Startup Professionals Musings

MARCH 19, 2021

As a mentor, my mission is to recommend actions that can strengthen your image with investors and peers, as well as help you get the startup job done. The days of “ push ” marketing and autocratic control are gone. Marty Zwilling First published on Inc.com on 03/05/2021. Their support will make you a leader.

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Startup Professionals Musings

JANUARY 29, 2021

As a long-time business advisor and mentor to entrepreneurs, I consistently find that the most thriving businesses are people-centric, and those team members create the best processes, rather than the other way around. You need their full support in today’s rapidly changing market.

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Startup Professionals Musings

NOVEMBER 25, 2020

In fact, the latest figures show that crowdfunding globally is expected to reach $114 billion by 2021, exceeding the amounts contributed by either angel groups or VCs alone. Board seats can’t be negotiated, and even informal mentoring in decision and governance processes is unlikely. Early crowdfunding successes have been undeniable.

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Startup Professionals Musings

AUGUST 23, 2021

Thus, in my role as mentor to young entrepreneurs, I always recommend that you first take a hard look at your own values and priorities, before jumping into any new startup, as the founder, or even as a side hustle. You need complementary skills for marketing, financials, and operations. A business is never a solo operation.

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Startup Professionals Musings

AUGUST 11, 2021

You can learn to be an entrepreneur by working in a startup, talking to peers, and mentoring. Markets, customers, and competitors evolve, and you must continually update the business to stay ahead. Marty Zwilling First published on Inc.com on 07/28/2021. Every inventor is an entrepreneur by default. Keep going and have fun!

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Startup Professionals Musings

OCTOBER 6, 2021

As a mentor to many entrepreneurs, I don’t believe that it is only a birthright, and there are several key strategies, including the following, that you can learn and practice which will lead to success: Give your own judgement a high priority in decisions. Marty Zwilling First published on Inc.com on 09/21/2021.

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Startup Professionals Musings

MAY 21, 2021

In addition, he has often stated that his first priority is serving his employees and his extended business family, through coaching, mentoring, and effective communication. This means using what you have learned to anticipate market change and prepare for it. Marty Zwilling First published on Inc.com on 05/06/2021.

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