Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 134

Social Media Startup Commerce News 134

Startup Professionals Musings

FEBRUARY 13, 2021

You may be a product expert, but have little experience with running a business, or marketing, or sales. In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Incorporating a business entity early through online services.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Of course, customer relationships, and penetration into new market segments are also critical elements. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

OCTOBER 13, 2021

For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Hypermetricemia – metrics for everything. Marty Zwilling First published on Inc.com on 09/28/2021.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MAY 26, 2021

In business, few things are totally in your control, so many of you find it easy to put the onus for negatives on someone else or the market. Proactively market and defend your trust image. Trust is your personal brand, and it must be marketed and protected much like your business brand. This approach is not conducive to trust.

Company 165

Company Companies Metrics Entrepreneur 165

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics. Marty Zwilling First published on Inc.com on 12/08/2021.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

MARCH 19, 2021

The days of “ push ” marketing and autocratic control are gone. The market may not yet recognize the value of your solution, so investors and peers are watching and analyzing your initiatives and pivots. Define and use real metrics to measure progress. Marty Zwilling First published on Inc.com on 03/05/2021.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

SEPTEMBER 22, 2021

Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change. These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. Marty Zwilling First published on Inc.com on 05/20/2021.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Competitors, like the market, never stand still as you disrupt their space.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

TechCrunch LA

MARCH 19, 2021

Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles 192

Los Angeles Marketing Study Angel 192