Startup Professionals Musings

JULY 30, 2021

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels. Marty Zwilling First published on Inc.com on 07/15/2021.

Marketing 162

Marketing Social Media Metrics Custom 162

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Marty Zwilling First published on Inc.com on 06/09/2021.

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Customer Custom Technical Review Metrics 147

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Tech.Co

NOVEMBER 28, 2022

By some metrics, certainly not. TikTok’s sister company Douyin, for instance, which is also owned by ByteDance and mainly operates in China, has seen a 320% rise in sales between April 2021 and April 2022. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 134

Social Media Startup Commerce News 134

Startup Professionals Musings

AUGUST 21, 2021

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

FEBRUARY 13, 2021

You may be a product expert, but have little experience with running a business, or marketing, or sales. In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

OCTOBER 13, 2021

Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything. My advice is to focus on a handful of high-level metrics that matter , and are simple and relevant to organizational objectives. Marty Zwilling First published on Inc.com on 09/28/2021. Make sure your vision is clear and communicated.

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Metrics Product Yahoo Examples 133