Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 135

Social Media Framework Media Metrics 135

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 134

Social Media Startup Commerce News 134

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. Marty Zwilling First published on Inc.com on 07/15/2021.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MAY 12, 2021

Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Build a marketing plan with deliverables and metrics. Marty Zwilling First published on Inc.com on 04/27/2021.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Then you need to set goals and metrics to use as the benchmark for your own results and expectations. Marty Zwilling First published on Inc.com on 01/29/2021.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company.

Customer 114

Customer Custom Satisfaction Metrics 114