Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Establishing your brand with interactive social media.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 10, 2021

Always use multiple methods, including verbal and written, for defining an assignment, including accountability, with checkpoints and follow-up from you along the way. Make sure that metrics and goals are set up front, and not modified as the project progresses. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

MAY 12, 2021

As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. You really need to start marketing your solution before you even build it, to validate the need, and keep your focus on the features that customers really want and need.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Keep up with the curve, but don’t get too far ahead.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Today is the time to start down that road.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

JULY 30, 2021

It may be time to start your own home delivery service, or subscription offering, or time to acquire a struggling competitor to scale your business. Establish and evaluate metrics at multiple levels. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

SEPTEMBER 22, 2021

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. Passion and confidence are a good start, but every investor wants to see a credible plan, with specific milestones along the way.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

DECEMBER 22, 2021

Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service. At every Ritz-Carlton , for example, employees are authorized to spend up to $2,000 per guest to solve any guest issue and make the stay positively memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

OCTOBER 13, 2021

I agree with her seven “product diseases,” where the business execution challenges steal the focus away from that grand vision and holy grail that you all started out pursuing: Hero syndrome – focusing on scale versus impact. Hypermetricemia – metrics for everything. Marty Zwilling First published on Inc.com on 09/28/2021.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. Every startup demands logical changes along the way. Marty Zwilling First published on Inc.com on 02/16/2021.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MARCH 19, 2021

As an angel investor in new startups, I’ve long believed that investors invest in people, not ideas. In my view, it starts with your communication of real personal values , and ends your focus on results. Define and use real metrics to measure progress. Marty Zwilling First published on Inc.com on 03/05/2021.

Customer 157

Customer Custom Metrics Ideas 157

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Marty Zwilling First published on Inc.com on 04/15/2021.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MAY 26, 2021

Based on my experience with startups, trust is the most valuable asset you can have, especially when asking people to step into the unknown by funding your innovation, by joining your team, or just buying your new product as an early customer. For internal measurements, the metrics should always be written and clear.

Company 165

Company Companies Metrics Entrepreneur 165

Startup Professionals Musings

APRIL 30, 2021

Yet I still see many companies focusing on what I believe are ineffective approaches to turning this productivity challenge around, including stricter processes, more metrics, and financial incentives to improve motivation. Marty Zwilling First published on Inc.com on 04/16/2021. Strive to practice strength-focused leadership.

Satisfaction 168

Satisfaction Coach Resource Tool 168

Startup Professionals Musings

JUNE 2, 2021

Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. Thus it’s more important than ever that you keep up with the latest trends and rules. Marty Zwilling First published on Inc.com on 05/20/2021. You need to be part of a larger ecosystem.

Competition 142

Competition Software Review Social Media Customer 142