Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

NOVEMBER 30, 2022

While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs. You need to show insights to real customers and their needs, that get beyond your passions and projections.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

NOVEMBER 7, 2022

Even with advantages that independent startups can never hope to match, including brand recognition, customers, financial capital, and distribution, I don’t often see the entrepreneurial passion for innovation, agility, and team perseverance exhibited by new startups. Marty Zwilling First published on Inc.com on 10/24/2022.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 10, 2022

Balance of passion with reality and customer feedback. A strong vision and deep insight may get your business off the ground, but long-term success requires constant data analysis, metrics, and attention to your customer feedback. The competition will improve, the market will change, and your customers will demand more.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

JUNE 1, 2022

Winning business owners really listen and act on feedback from customers and advisors. Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Don’t be totally driven by a key customer. Listening to customers also helps.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

MARCH 25, 2022

You may think it’s great that demand exceeds your supply chain, but customers only remember it as a loss of your credibility, and will tell others. Proactive customer communication should be your first recourse, followed by cost and service concessions. The result is low productivity, mistakes, and poor customer experiences.

Startup 134

Startup Training Tool Demand 134

TechCrunch LA

NOVEMBER 5, 2021

Ultimately 1,000 customers signed up, and The Kelp Burger is now the “hero product,” Boyd Myers said. Boyd Myers explained that there are sales and repeat customers, but it was too early to discuss growth metrics. AKUA started selling via direct to consumers in May and currently ships to all states except Alaska and Hawaii.

Startup 191

Startup Los Angeles Sample Funding 191

Startup Professionals Musings

OCTOBER 5, 2022

For example, your work nurturing important customer relationships may be key to timely changes based on emerging trends, but these efforts are easily overlooked as a source of value at the end of a change process. Look at the problem from the perspective of your business leaders and customers, who need to support your value and theirs later.

Examples 133

Examples Metrics Startup Customer 133

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Marty Zwilling First published on Inc.com on 3/4/2022.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

DECEMBER 9, 2022

I too often see people who are quick to make excuses, blame failures on peers or customers, or see management as the reason for their lack of productivity. Setting your own metrics, and measuring yourself , will facilitate accountability. Marty Zwilling First published on Inc.com on 11/24/2022.

Activity 109

Activity Organization Mentor Training 109