Startup Professionals Musings

JANUARY 26, 2022

Make sure they are seen as based on metrics, and belong to the performer. Marty Zwilling First published on Inc.com on 1/12/2022. Most team members already know negative consequences, but rarely envision positive ones. At the same time, the people you depend on will shift from a mindset of “I have to” to “I chose to.”

Coach 145

Coach Slides Social Network Metrics 145

Startup Professionals Musings

NOVEMBER 7, 2022

Don’t let early success dilute your focus, or demand that the new venture quickly meet your mainline financial and growth metrics. Marty Zwilling First published on Inc.com on 10/24/2022. Scaling any new initiative globally these days takes a large ongoing investment, and a carefully thought-out plan and execution.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

OCTOBER 31, 2022

Some people are very good as defining metrics, roll-out programs, and reward systems for marketing and sales programs. If you are a problem solver at heart, who never gives up, and enjoys setting and beating deadlines and metrics to show success, then this category of activities is for you.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

MARCH 25, 2022

Use metrics on key deliverables to assure quality results. Marty Zwilling First published on Inc.com on 3/11/2022. Avoid death by success , where a fabulous large order from a big retailer exceeds your ability to staff up, deliver, or support it. Big growth takes big investment.

Startup 134

Startup Training Tool Demand 134

Startup Professionals Musings

SEPTEMBER 22, 2022

Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Marty Zwilling First published on Inc.com on 9/7/2022. Oprah Winfrey was helped in her career by her relationship with Barbara Walters. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MARCH 19, 2022

Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen. Marty Zwilling First published on Inc.com on 3/4/2022. What are your academic credentials, firms serviced, and industry accolades and participation?

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Marty Zwilling First published on Inc.com on 12/15/2022. Before you act, shut up and listen to employees, customers, and futurists. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

OCTOBER 5, 2022

It is important to set the expectations for success early, as well as the appropriate metrics. Marty Zwilling First published on Inc.com on 9/22/2022. I’m a big fan of the “ five whys ” approach, which is simply asking yourself and others “why” at least five times before concluding that you have the real problem.

Examples 133

Examples Metrics Startup Customer 133

Startup Professionals Musings

AUGUST 10, 2022

A strong vision and deep insight may get your business off the ground, but long-term success requires constant data analysis, metrics, and attention to your customer feedback. Marty Zwilling First published on Inc.com on 7/27/2022. Balance of passion with reality and customer feedback. Start today and enjoy the learning.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

JUNE 1, 2022

Put metrics in place to track decision results. Marty Zwilling First published on Inc.com on 5/17/2022. Creative leaders always evaluate opposing alternatives for a positive solution to any issue, even if any similar alternative has failed in the past. Make your creativity worth their efforts.

Technical Review 120

Technical Review Customer Custom Social Media 120

TechCrunch LA

FEBRUARY 20, 2019

Startups either get three dozen term sheets or none at all, since every firm is walking around with the same frameworks and metrics in their head. Some more on metrics design and quantification. There is a huge amount of money sloshing around, and very few deals that are in that sweet spot between obvious and highly risky.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

NOVEMBER 30, 2022

Using metrics to measure results and commitments. Marty Zwilling First published on Inc.com on 11/16/2022. Just like you can’t start a business alone, you can’t scale the business without external partners with expertise and access to specific customer sets, channels, manufacturing, and support.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Angel groups, accelerators, and incubators are pervasive.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

DECEMBER 9, 2022

Setting your own metrics, and measuring yourself , will facilitate accountability. Marty Zwilling First published on Inc.com on 11/24/2022. Accountability requires that you manage your own efforts, as well as keep others up to speed. Don’t allow yourself to get focused on a specific task, at the expense of other work.

Activity 109

Activity Organization Mentor Training 109

Startup Professionals Musings

APRIL 13, 2022

Track your progress with frequent milestones, metrics, and physically checking things off the list. Marty Zwilling First published on Inc.com on 3/28/2022. Turn the insights you have gathered into a list of actions that will move you forward. Create a roadmap from the current reality to the desired destination.

Coach 105

Coach Help Satisfaction Metrics 105

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Marty Zwilling First published on Inc.com on 8/10/2022. Your credibility and your business success is at stake, so I urge you to always be ready with specifics.

Customer 100

Customer Custom Acquisition Technical Review 100

TechCrunch LA

MARCH 19, 2021

Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles 192

Los Angeles Marketing Study Angel 192