Acquisition Advertising Web 2.0 
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 billion in annual subscription revenues not including advertising or eCommerce). Companies like GeoCities & Tripod built tools that let you publish web pages that could be discoverable by others. Social Networking in Web 2.0:
socalTECH
JULY 25, 2012
That popularity helped drive Instagram's recent acquisition by Facebook for $1 billion. Edward Park: One problem with Internet 2.0 has been a reliance on advertising revenue. However, over time, as we transition from 15-20 inch monitor to tablets and smartphones, you're losing that real estate for your advertising.
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Frank Addante
MAY 24, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. . ©
socalTECH
SEPTEMBER 30, 2008
David has a unique perspective on the Southern California technology environment, having been the COO of PayPal before its acquisition by EBay, and having had the full Silicon Valley experience. Advertising might be number three. You could just sit and add people to your own family tree program, but people hadn't applied Web 2.0-style,
socalTECH
OCTOBER 15, 2008
This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.
Frank Addante
MAY 15, 2006
Internet advertising is good. No, it’ Startup 2.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. The Internet is Coming!
Frank Addante
MAY 20, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. . ©
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