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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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Demand Media Ups Article Count To 3 Million

socalTECH

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Univision Acquires The Onion

socalTECH

Financial terms of the acquisition were not disclosed. The Onion's satirical articles have often been mistaken for real news , despite the publication's longtime reputation for fake stories. Los Angeles-based Univision said Tuesday that it has acquired satirical news site The Onion.

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Shopify Just Bought the Deliverr Shipping Network for $2.1 Billion

Tech.Co

Now, it's dramatically expanding capacity in another area, fulfillment, with the acquisition of Deliverr. It's the biggest acquisition in Shopify's history. We've already rated Shopify's software offering fairly highly, and this huge acquisition makes Shopify look even better moving forwards. Shopify is paying $2.1

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Insights and Opinions: Social at Scale

socalTECH

What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In the age where digital startups can open with little-to-no cash, and balloon from nothing more than an idea to millions of users overnight, the question becomes whether acquisition as a strategy helps or hurts a product.

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Perfect Market Acquired By Taboola

socalTECH

Perfect Market--which was headed by Julie Schoenfeld--helped online publishers better monetize their library of content, helping then find long tail content and articles in their library of content and matching those to advertising. perfect market taboola merger acquisition content advertising optimization software idealab'