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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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The Good, The Bad, And The Ugly Of Software Patents

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors or M&A exits (merger and acquisition).

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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

Independa ($5M, San Diego, software for senior independence). Acquisition of note: Nexsan Acquired For $120M, by Imation. Solarflare ($22M, San Diego, high speed networking). Ignyta ($6M, San Diego, personalized medicine). AwarePoint ($4M, San Diego, real time patient location systems). TapIt Media acquired for $23M by Phunware.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Today, Silicon Valley is the consumer and enterprise software capital of the world. The list goes on and on.

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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Tech Diligence - Consider The Source. Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners.

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When Planning A Startup, A Top Priority Is Location

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Today, Silicon Valley is the consumer and enterprise software capital of the world. The list goes on and on.

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Want to Get Rich? Listen to Your Customers Like These Founders……

Steve Reich

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. They read product reviews obsessively. The user base revolted, and their glowing reviews on the App Store suddenly turned negative.