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Farbod Shoraka: My background is actually in mergers and acquisition advisory. If you type in flowers in BeverlyHills, you won''t see any organic results for the big businesses. This empowers local florists to take advantage of things like organic SEO, and also helps them promote their current business, as well.
However, being that I started a tutoring agency when I was 18, BeverlyHills Academics, I was able to understand the logistics on how to operate hyper-locally from the beginning, so HeyTutor could spend money on developing a platform where we knew exactly what we were doing. In this industry, customer acquisition costs are super high.
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