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Demand Media Sees Steep Drop In Content Revenues, Cuts Staff

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Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M in revenues from its Content & Media segments, compared with $33.6M The company said the drop came due to traffic declines to eHow and lower ad monetization yields.

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Demand Media Sets IPO Offering Size, Boosts Traffic

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The firm also said it now has over 13,000 content creators working for the firm, creating articles for the company. Demand Media, which is headed by former MySpace chairman Richard Rosenblatt, operates such sites as eHow and LiveStrong.com. Tags: demand media merger acquisition content internet ehow.

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Demand Media To Change Name To Leaf Group

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The company--which runs eHow, LIVESTRONG.com, Society6, and Saatchi Art--said it will officially change its name on Wednesday, November 9th, and will also make a corresponding symbol change on the NYSE, from DMD to LFGR. Santa Monica-based Demand Media said on Friday that it will be changing its name, and will become Leaf Group Ltd.

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Demand Media Sets IPO Pricing Range

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Demand Media's IPO efforts have been one of the closest watched activities in the Southern California technology industry, as an indicator of the IPO prospects for other technology companies here. Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. READ MORE>>.

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Demand Media Expected To Hit Market Next Week

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Demand Media's IPO is being underwritten by BS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, and Pacific Crest Securities. Demand Media runs content sites Livestrong.com, eHow, Trails.com, and many others. and Generation Partners, among others.

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Demand Media Prices IPO, Begins Trading Today

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Demand Media, which operates an online publishing business and sites such as LiveStrong and eHow, upped the pricing well above its initial offering range of $14.00 UBS Securities LLC, Allen & Company LLC, Jefferies & Company, Inc., UBS Securities LLC, Allen & Company LLC, Jefferies & Company, Inc.,

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Exploring A Brave New World Of Domain Names, With Rightside

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They''ve always had two businesses--the content business, which is what people are familiar with, with eHow, Livestrong, and other brands--and then they had the domain services business. The decision was made over a year ago now, to break those two pieces into two separate companies. Why the decision to split the businesses?

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