article thumbnail

CPC Marketing Firm Bardon Advisors Acquired

socalTECH

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

CPC 165
article thumbnail

CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017.

CPC 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hydra Acquired By Adknowledge

socalTECH

Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Financial terms of the acquisition were not disclosed. Tags: hydra adknowledge merger acquisition affiliate advertising. READ MORE>>.

CPC 178
article thumbnail

Nami Media Acquired By TV Broadcaster

socalTECH

Financial terms of the investment and acquisition were not disclosed. Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com. Nami Media is headed by Alex B. Nami Media was co-founded by Gary Mittman and Ethan Joffe.

Media 168
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

article thumbnail

CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. That''s the problem we were seeing at Beachmint. It''s a problem for everyone.

article thumbnail

How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224