Acquisition CPC Search Engine Optimization 
socalTECH
FEBRUARY 1, 2011
He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Robert Flynn: Yes.
InfoChachkie
DECEMBER 2, 2009
Decreasing Your Customer Acquisition Costs. There are two ways to decrease your cost per customer; (i) optimize the amount of money you pour into the top of the funnel and, (ii) increase the rate by which you convert potential customers into actual customers and thus increase the effectiveness of your marketing dollars.
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