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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. They decided to take what they learned there, to create CampaignEQ (www.campaigneq.com).

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. can serve up ads that are relevant, clearly market as ads, frequency capped and with controlled quality we believe that this will become a huge market. Early evidence is good. Enter RingRevenue.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

For example, we've been testing out local search for features phones, specifically, and we're starting a click-to-call prototypes, and even doing application marketing. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224
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Interview with Robert Flynn, Aggregage

socalTECH

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. That is starting to show itself in the B2B space. However, as we have seen in the last few years, traditional media has been failing.

Startup 162
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” If you haven’t already subscribed yet, subscribe now for.

Customer 164
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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. For the advertiser, this is the cost-per-click (CPC) model.