InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

JULY 26, 2010

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Even mergers and acquisitions (M&A) came early. Fresh customer base. Marty Zwilling.

Acquisition 85

Acquisition Startup Organization Competition 85

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

AUGUST 13, 2022

I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors they need, or they need to move to the U.S. Today, Silicon Valley is the consumer and enterprise software capital of the world. Exposure to customers, incumbents, and competitors all drive success.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

NOVEMBER 17, 2012

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Even mergers and acquisitions (M&A) came early. Fresh customer base.

Entrepreneur 99

Entrepreneur Organization Startup Competition 99

socalTECH

MAY 16, 2019

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps. Why software sales reps?

Sales 133

Sales Startup Software Marketing 133

socalTECH

JANUARY 2, 2020

Every year, at the end of the year, we share some reflections on the past year from our readers, entrepreneurs, venture capitalists, sponsors, and others in the local technology community. With customer acquisition costs (CAC) rising significantly across most products, one company experimented with a few low-cost initiatives.

Capital 100

Capital SoCal Southern California SaaS 100

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Posted byTony Karrer at 6:58 AM 1 comments: Jon Miller said.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

socalTECH

NOVEMBER 1, 2013

Jack Bicer: I''ve been in the software development business for over 30 years. My two previous inventions, uninstall and automatic software updates, run on every computer and smartphone today. I''ve been involved in custom software and payment processing for a long time. Talk about your background?

Startup 214

Startup Symantec Commerce Software 214

Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Rather than rely only on linear thinking, the best entrepreneurs are always looking to offer in parallel a more dramatic new alternative. Implement a plan of regular strategic acquisitions.

Examples 99

Examples IP Acquisition Social Media 99

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. Listen to your customers and grow rich. Why does Google dominate search?

Customer 97

Customer Custom Software Review SaaS 97

Both Sides of the Table

NOVEMBER 18, 2012

It’s what life was like as an entrepreneur. But this is nothing like the stress of being an entrepreneur. What’s it really like being an entrepreneur? You probably follow some high-profile entrepreneurs on Instagram and Twitter and see conference pictures of them in Davos, Mexico, Monaco or wherever.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about? Everything got easier.

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

MARCH 8, 2013

Now, Frost has set up shop buildling out a whole series of companies in the industry, and we caught up with him to learn more about the companies (Predixion Software, Cirro, Lineage, Kumo, etc.) I've been a serial entrepreneur for about 20-odd years, and I didn't want to sit at a big company. he's been spinning out of his incubator.

Incubator 208

Incubator Startup CTO Hire Ideas 208

socalTECH

AUGUST 5, 2014

With our software, it does it all in an instant. Who is the ideal customer for your site? A very large company shipping truckloads of stuff every day is not our customer. Anyone shipping a unique group of items, or different things all the time, or larger things, those are our ideal customers. How are you funded?

Santa Barbara 194

Santa Barbara Customer Custom Services 194

socalTECH

DECEMBER 26, 2018

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? Happy Holidays!

Southern California 113

Southern California SoCal Pasadena Startup 113

Both Sides of the Table

NOVEMBER 3, 2009

There were tons of young entrepreneurs showing their latest Web 2.0 and the subsequent acquisition sprees of companies like Google, Yahoo! That died with waterfall software development. It should talk about how many customers you think you will acquire and how much you’ll charge for your product.

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. In the ecommerce arena I see some great companies spending heavily on customer acquisition. __. faux·men·tum.

Startup 150

Startup Marketing Customer Custom 150

Startup Professionals Musings

DECEMBER 21, 2013

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Even mergers and acquisitions (M&A) came quickly. Fresh customer base. Marty Zwilling.

Organization 97

Organization Competition Startup Acquisition 97

socalTECH

DECEMBER 26, 2012

We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week. 12 major acquisitions this year putting it over 100 since 05. You have to listen to your consumers and customers. 7 years, 100 companies.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

NOVEMBER 9, 2019

I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors they need, or they need to move to the U.S. Today, Silicon Valley is the consumer and enterprise software capital of the world. Exposure to customers, incumbents, and competitors all drive success.

Startup 97

Startup Technical Review Oracle Software Review 97

socalTECH

DECEMBER 11, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Murano Software (www.muranosoft.com). Your Software Development Partner. Silicon Valley Bank (www.svb.com). Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space?

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

JULY 24, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Murano Software (www.muranosoft.com). Your Software Development Partner. inspired with entrepreneur Aaron Ross at our next meeting, on July 28th in. Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Startup Professionals Musings

MAY 29, 2015

Image via Pixabay.com Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Even mergers and acquisitions (M&A) came quickly. Fresh customer base.

Organization 100

Organization Startup Competition IBM 100

Both Sides of the Table

JANUARY 25, 2015

” This, too, is a must read for any entrepreneur. I have many investments with early traction and I the entrepreneurs I work with must tire of my constantly saying, “Are we really making a difference? And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth.

Product 150

Product Startup Metrics Technical Review 150

socalTECH

JUNE 19, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Murano Software (www.muranosoft.com). Your Software Development Partner. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 26, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Murano Software (www.muranosoft.com). Your Software Development Partner. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

OCTOBER 30, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Murano Software (www.muranosoft.com). Your Software Development Partner. Silicon Valley Bank (www.svb.com). Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space?

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

JUNE 5, 2009

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Murano Software (www.muranosoft.com). Your Software Development Partner. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

AUGUST 7, 2009

Helping entrepreneurs succeed. An on-line community for entrepreneurs. Custom Insurance Programs for Technology Companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Silicon Valley Bank (www.svb.com). Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

Both Sides of the Table

JULY 10, 2010

For entrepreneurs who want to learn about how to work with investment banks, how to position yourself to be acquired and what the IPO markets look like this is the episode to watch. They have relationships that are hard for entrepreneurs to build. How to investment banks help with the M&A (mergers & acquisitions) process?

Venture Capital 242

Venture Capital Mission Ventures Capital Help 242

Tech.Co

FEBRUARY 16, 2024

Female entrepreneurs can apply anytime by telling their story, however, details about your company, industry, and market will help your case seem more competitive. The grants can be used up to the business owner's discretion, but common uses include land acquisition, renovation, project planning, construction, and more.

Technical Review 188

Technical Review Software Review Startup Competition 188

Both Sides of the Table

JUNE 17, 2017

I often ask entrepreneurs to consider, “What’s your objective? I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. Thus the trade off between profits & growth. You need to understand the “quality” of the revenue.

Startup 227

Startup Venture Capital Sales Course 227

socalTECH

FEBRUARY 9, 2010

Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

JUNE 22, 2016

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics.

Metrics 57

Metrics Funding Startup Customer 57

Startup Professionals Musings

MAY 16, 2015

I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors they need, or they need to move to the U.S. Today, Silicon Valley is the consumer and enterprise software capital of the world. Exposure to customers, incumbents, and competitors all drive success.

Startup 109

Startup Technical Review Oracle Software Review 109

SoCal Delicious

SEPTEMBER 19, 2012

Ten Tech Entrepreneurs Who Are Putting LA on the Map. Tech startup accelerators dot the landscape, feeding investments into the waiting arms of the nation’s most intelligent and driven entrepreneurs. Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75