Acquisition Custom Metrics Software 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JUNE 22, 2016
That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.
socalTECH
FEBRUARY 10, 2015
Los Angeles-based valet parking app developer CurbStand said this morning that it has acquired another, parking app developer, Curby , and will integrate Curby''s technology platform into its software. Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features. READ MORE>>.
Startup Professionals Musings
APRIL 28, 2021
Look for validation from your mainstream customers. No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin.
SoCal CTO
MARCH 13, 2007
skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Posted byTony Karrer at 6:58 AM 1 comments: Jon Miller said.
socalTECH
JANUARY 2, 2020
While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years. Are there any technology innovations, gadgets/devices, software, that you found most interesting in 2019?
Expert insights. Personalized for you.
100 
Let's personalize your content