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Mapp Acquires Marketing Analytics Developer Webtrekk

socalTECH

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Financial details of the acquisition were not announced. Mapp is led by CEO Steve Warren.

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Pitching access management on the fly, Los Angeles-based Britive raises $5.4 million

TechCrunch LA

LA saw its first big enterprise exit in recent memory with the recent acquisition of Signal Sciences for $775 million, and less than a month later a hometown startup, Britive has raised $5.4 LA gets a big SaaS exit as Fastly nabs the Culver City-based Signal Sciences for $775M.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. 4 key areas SaaS startups must address to scale infrastructure for the enterprise.

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AtlasJobs Wins Healthcare Operator

socalTECH

Los Angeles-based AtlasJobs, a developer of a white-label web and mobile app for talent acquisition, said it has signed up healthcare operator PAM Health as a customer. Financial details of the win were not announced. AtlasJobs is led by Dr.

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ServiceTitan Acquires Aspire, Raises $200M More

socalTECH

Los Angeles-based ServiceTitan, which provides software used by contractors and the trades to manage their business, has acquired another company, Aspire Software, which develops software for the commercial landscaping business. Financial details of the acquisition were not announced. Aspire Software is based in St. Louis, Missouri.

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Mapp Acquires Webtrekk

socalTECH

San Diego-based digital marketing software provider Mapp announced this morning that it is acquiring German software developer Webtrekk , a developer of marketing analytics and customer intelligence software. Financial details of the acquisition were not announced. Webtreek is based in Berlin. Mapp's CEO is Steve Warren.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

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