Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260

Metrics Startup Slides Technical Review 260

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Passion: Have to be able to motivate people, customers, team, yourself. He told them it was now or never.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

DECEMBER 13, 2021

Los Angeles-based fintech startup Dave says it expects an acquisition by special purpose acquisition company (SPAC), VPC Impact Acquisition Holdings III to occur in January, after approval of a special proxy by VPCC. The app developer says it helps customers budget, avoid overdraft fees, find work and build credit.

Marketing 113

Marketing Acquisition Research Los Angeles 113

socalTECH

JUNE 5, 2019

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Financial details of the acquisition were not announced. Mapp is led by CEO Steve Warren.

Develop 100

Develop Development Marketing San Diego 100

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

socalTECH

AUGUST 12, 2013

San Dimas-based search and digital marketing firm WebMetro is now officially part of TeleTech Holdings , TeleTech said this morning. The companies had announced the acquisition in July. Financial terms of the acquisition have not been announced by the company. READ MORE>>.

Acquisition 138

Acquisition San Dimas Marketing Customer 138

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 119

Marketing Social Media Mentor Conference 119

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates. What is Amazon Getting from the Deal?

News 135

News Acquisition Platform Sales 135

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

socalTECH

JUNE 12, 2013

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

MARCH 28, 2017

Thousand Oaks-based Teledyne Technologies Incorporated and UK-based e2v technologies plc said today that the two have completed the $789M acquisition of e2v by Teledyne. e2v develops machine vision products, including image sensors and custom cameras and applications. The deal had been announced in December.

Acquisition 100

Acquisition Thousand Oaks Customer Custom 100

socalTECH

JUNE 7, 2021

Los Angeles-based banking app developer Dave said this morning that it is going public, via a merger with VPC Impact Acquisition Holdings III, Inc., a special purpose acquisition company (SPAC) sponsred by Victory Park Capital. The company was launched in 2017, and now says it has over 10 million customers. million members.

Marketing 113

Marketing Equity Acquisition Los Angeles 113

socalTECH

SEPTEMBER 6, 2018

DataDirect Networks , which develops high performance data storage for the enterprise and high-performance-computing (HPC) market, has completed its acquisition of Tintri , the bankrupt flash data storage developer. According to DDN, the acquisition came after an "extensive" bidding process, where DDN was declared the auction winner.

Acquisition 100

Acquisition Chatsworth Networking Customer 100

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00

Marketing 113

Marketing Pricing Los Angeles Software 113

socalTECH

JULY 28, 2021

Santa Monica-based Inspire Energy Capital, a provider of renewable energy to the residential market, has been acquired by oil and gas giant Shell, the companies said Tuesday afternoon. Financial details of the acquisition were not announced. Inspire offers up renewable energy subscriptions to customers.

Capital 203

Capital Santa Monica Acquisition Equity 203

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. There’s an answer for that. Hire consultants. But listen!

Marketing 176

Marketing Metrics Education Resource 176

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

Acquisition 156

Acquisition Statistics Sales Customer 156

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Science said that Monahan will head up social customer acquisition for its portfolio firms.

Marketing 178

Marketing Incubator Social Media Google 178

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 5, 2022

Los Angeles-based banking app developer Dave will start trading on the Nasdaq Global Market as DAVE, starting Thursday, January 6th, after stockholders of VPC Impact Acquisition Holdings III approved the deal to merge with Dave in a SPAC deal. Dave says it currently has more than 11 million customers using its banking app.

Acquisition 113

Acquisition Equity Los Angeles Marketing 113

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost."

Pricing 150

Pricing Acquisition Customer Custom 150

Tech.Co

FEBRUARY 8, 2019

It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Here’s what the podcast acquisitions mean for Spotify, for the entire podcast industry, and for all the tiny underdog podcasters out there. That’s because the acquisitions make Spotify a publisher, as well as platform.

Acquisition 124

Acquisition Media News Platform 124

socalTECH

FEBRUARY 3, 2021

Los Angeles-based Centerfield, a marketing and customer acquisition company backed by private equity investor Platinum Equity, says it has acquired both Business.com and Savings.com. Financial details of the acquisition were not announced. Savings.com is an online coupon site. for the domain name.

Santa Monica 113

Santa Monica Equity Incubator Acquisition 113

socalTECH

SEPTEMBER 21, 2021

Los Angeles-based influencer marketing company CreatorIQ announced this morning that it it has acquired Tribe Dynamics, a developer of marketing analytics software. Financial details of the acquisition were not announced. Igor Vaks is founder and CEO of CreatorIQ.

Silver Lake 113

Silver Lake Acquisition Los Angeles Marketing 113

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

NOVEMBER 11, 2021

Pasadena-based Near, which provides marketing data about audiences to brands, has named technology veteran Gladys Kong as Chief Operating Officer (COO). Kong was previously the CEO of UberMedia, and had joined near after its acquisition of UberMedia. Near said the appointment will help it further scale its business and customers.

Pasadena 113

Pasadena Acquisition Marketing Customer 113

socalTECH

APRIL 17, 2019

Financial details of the four acquisition, which all closed in the first quarter of 2019, were not announced. j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup.

Company 173

Company Companies Southern California Acquisition 173

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

DECEMBER 15, 2020

Financial details of the acquisition were not announced. The companies said they expect the acquisition to be completed in January.

Outsource 113

Outsource Research San Diego Acquisition 113