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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Dollar Shave Club Acquired For $1 Billion By Unilever

socalTECH

In another, stunning exit for Southern California's technology startup community, Los Angeles-based Dollar Shave Club has been acquired from a reported $1 billion by Unilever. Dollar Shave Club operates a subscription, razor and toiletries accessory business targeted at men. READ MORE>>.

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Realtidbits Acquired By Livefyre

socalTECH

Financial terms of the acquisition were not announced. As part of the funding, Livefyre said it will be opening up a new San Diego office, and all of Realtidbits'' team will join the company as part of its product, engineering, and design teams. realtidbits livefyre merger acquisition social commenting software' READ MORE>>.

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Retina.AI Finds $2.5M In Funding

socalTECH

more in funding, the company announced on Tuesday. The funding came from prior investor Crosscut Ventures. Retina develops customer lifetime value software which companies used to determine how much their customers are worth to them, helping them to optimize their cost-per-acquisition. Los Angeles-based Retina has raised $2.5M

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Southern California needs to find its hub for it to develop its own tech ecosystem

TechCrunch LA

Recognizing the tens of billions of dollars that the Southern Californian region leaves on the table, because it hasn’t taken its rightful place in the American technology industry, a new group called the Alliance for Southern California Innovation has just released a report to analyze how SoCal can work to assume its pole position.

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Liquid Death Turns Critics Into Creativity With Heavy Metal Death Song

socalTECH

The brand--which is backed by Science, Twitter co-founder Biz Stone; Michael Dubin, the founder of Dollar Shave Club; and Jen Rubio, the founder of Away, among others--has so far raised $2.25M in funding. The brand is looking to gain market share through its clever, anti-establishment marketing.

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FameBit Acquired By Google

socalTECH

Financial terms of the acquisition were not announced. Famebit-- founded by David Kierzkowski and Agnes Kozera--first received funding from Science in 2014.