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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 per share, and above the initial 7,500,000 shares.
Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. Demand Media's IPO is being underwritten by UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, and Pacific Crest Securities. READ MORE>>.
The firm, which has not yet set a pricing range, has applied to list on the NYSE as DMD. Demand Media, which is headed by former MySpace chairman Richard Rosenblatt, operates such sites as eHow and LiveStrong.com. Tags: demand media merger acquisition content internet ehow. million shares of its common stock in its IPO.
Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 Demand Media runs content sites Livestrong.com, eHow, Trails.com, and many others. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show. and $16.00
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