article thumbnail

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

“LALA” – A short lesson in marketing

Berkonomics

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156
article thumbnail

Viasat Completes Rignet Acquisition

socalTECH

Carlsbad-based satellite communications and equipment provider Viasat said Friday that it has completed its acquisition of Rignet, a provider of high speed communications services to the oil and gas and other similar industries. The deal was worth approximately $222M in stock. Rignet will continue to be based in Houston, Texas.

article thumbnail

Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156
article thumbnail

Rocket Lab Completes SolAero Acquisition

socalTECH

Long Beach-based Rocket Lab said Tuesday afternoon that it has completed its acquisition of SolAero Holdings. Rocket Lab says SolAero's space solar cells are used in civil space exploration, science, defense and intelligence, and commercial markets. The deal was worth $80M in cash.

article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211