Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150

Metrics Startup SaaS Course 150

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost."

Pricing 150

Pricing Acquisition Customer Custom 150

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Custom 100

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Did the eyeballs suddenly disappear? But, when the bubble burst in 2000, most of us quickly grew up.

Metrics 296

Metrics Sites Advertising Web 296

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

OCTOBER 6, 2010

And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum. That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique.

Startup 360

Startup Venture Capital Invest Slides 360

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. But, when the bubble burst in 2000, most of us quickly grew up. Email readers, continue here.]

Metrics 207

Metrics Sites Advertising Web 207

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The reason for music, is it's a really aspirational market. I was there for a year and a half, and the thing that influenced me about the startup was I was able to cut my teeth in performance marketing. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. How profitable is my product or service?

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Pick a single metric that is the focus for all growth.

Startup 144

Startup Social Media Metrics Custom 144

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Not vanity metrics.

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Custom 57

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But there is one overwhelming method of appraising the effectiveness of a business leader. What is your leadership end game goal?

Resource 156

Resource Satisfaction Metrics Course 156

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Market penetration. Customer acquisition cost. In the consumer world, groups like Consumer Reports , will give you similar credibility, if positive.

Startup 121

Startup Metrics Custom Customer 121

socalTECH

MARCH 21, 2016

Santa Monica-based TrueCar has begun ranking vehicles, based on how well their values hold up in the pre-owned vehicle market, through an annual "TrueCare Pre-Owned Value Awards" program, the company said over the weekend. READ MORE>>.

Truecar 100

Truecar Santa Monica Metrics Pricing 100

socalTECH

AUGUST 31, 2009

The True team is uniquely positioned to be a breath of fresh air in the venture market. Back to NextMedium, how did that acquisition come about? Plus, ROI metrics are entering into the picture--even for awareness building and top-of-the-funnel building. So given the interest in ROI, is branding dead?

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Of course, customer relationships, and penetration into new market segments are also critical elements. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

InfoChachkie

SEPTEMBER 15, 2011

If Jeff and his team had launched a more prudent, scaled-back site, it is arguable they would have never achieved the critical mass that eventually led to the company’s widespread market acceptance. But we do it anyway, because we believe that the short-term metrics probably aren’t indicative of the long term.”.

Tips 279

Tips Startup Framework Custom 279

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. We have had to take sub-market salaries.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

AUGUST 1, 2021

You don’t have enough control over your time, investors, the market, or your startup. You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. Instead of controlling the business, the business is controlling you. Conventional strategies don’t seem to work for you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

SoCal CTO

NOVEMBER 5, 2009

Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” Startup Metrics discusses what a Startup needs to consider before “going live.” Right now we have a lot of Intellectual Property and Cyberlaw work that crosses over between the two facets of our firm.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Ineffective and expensive marketing campaigns. Use multiple small orders at first. Lack of attention to team and process productivity.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Rumored to have turned down acquisition offers from Yahoo and Facebook. Company plans to use the capital to build out sales and marketing and r&d. -a It’s awesome. The deals we quickly went through are: 1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Berkonomics

MARCH 31, 2016

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But there is one overwhelming method of appraising the effectiveness of a business leader.

Resource 120

Resource Satisfaction Metrics Course 120