Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

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APRIL 25, 2013

San Diego-based biopharmaceuticals developer Receptos has set the initial, estimated pricing range for its IPO, saying in a filing Thursday that it now expects its IPO pricing to be between $14.00 receptos merger acquisition lifescience biopharma biopharmaceuticals rcpt exit' and $16.00 READ MORE>>.

Pricing 153

Pricing San Diego Acquisition Funding 153

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NOVEMBER 14, 2013

San Diego-based medical device manufacturer Tandem Diabetes Care priced its IPO last night, saying it will offer up 8,000,000 shares of its common stock at $15.00 The company--which develops an insulin pump--will start trading today on the NASDAQ Global Market as TNDM. READ MORE>>.

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Pricing San Diego Startup Acquisition 153

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AUGUST 4, 2014

San Diego-based Otonomy , which is developing treatments for diseases of the inner and middle ear, set its estimated IPO pricing range Friday. Otonomy has applied to list on the NASDAQ Global Market as OTIC. otonomy biopharmaceuticals biotech lifescience merger acquisition inner disease exit otic pricing' and $16.00

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Pricing Avalon San Diego Acquisition 147

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DECEMBER 3, 2013

Monrovia-based biopharmaceuticals developer Xencor said this morning that it has priced its IPO, at $5.50 per share, and will start trading today on the NASDAQ Global Market as XNCR. xencor biopharma biopharmaceuticals merger acquisition exit lifescience' Xencor sold 12,730,000 shares of its common stock in the IPO. READ MORE>>.

Pricing 138

Pricing Monrovia Acquisition Marketing 138

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FEBRUARY 5, 2014

La Jolla-based biopharmaceuticals developer Auspex Pharmaceuticals has priced its IPO, saying it will offer up 7,000,000 shares of its common stock at $12.00 The company will begin trading this morning as ASPX on the NASDAQ Global Market. The company''s IPO was underwritten by STifel, BMO Capital Marketings, Robert W.

Pricing 138

Pricing Acquisition Capital Marketing 138

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MARCH 14, 2014

San Diego-based precision medicine developer Ignyta has priced its IPO, saying last night that it is offering up 5,245,000 shares of its common stock at $9.15 Ignyta will trade on the NASDAQ Capital Market as RXDX, starting today. ignyta biotech lifescience merger acquisition cancer' The IPO will raised $48.0M for the company.

Pricing 138

Pricing San Diego Startup Acquisition 138

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NOVEMBER 4, 2013

Monrovia, California-based Xencor , the biopharmaceuticals technology developer headed by Bassil Dahiyat, has set its IPO pricing range, saying today in a regulatory filing that it is expecting to price its IPO at between $14.00 The company is looking to trade as XNCR on the NASDAQ Global Market. and $16.00 Stafford, III.

Pricing 138

Pricing Monrovia Acquisition Marketing 138

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OCTOBER 25, 2013

Aerie Pharmaceuticals , which develops therapies for treating glaucoma and other eye diseases, has priced its IPO, saying this morning that it is offering up 6,720,000 share os its common stock at $10.00 The company said it will begin trading on the NASDAQ Global Market this morning as AERI. Aerie had filed for an IPO last month.

Pricing 138

Pricing Research Acquisition Marketing 138

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APRIL 4, 2017

San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company has applied to list as TOCA on the NASDAQ Global Market. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00

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Pricing San Diego Marketing Company 160

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NOVEMBER 27, 2012

SolarCity said Tuesday in a filing with the SEC that it is estimating its initial IPO price per share at between $13.00 The filing gives a strong indication that the firm is looking to meet a reported deadline of the end of a year for a public offering, on the NASDAQ Global Market. and $15.00. Musk owns 30.6

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Pricing Southern California SpaceX Hawthorne 185

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

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DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February. READ MORE>>.

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ReachLocal Woodland Hills Social Media Media 222

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FEBRUARY 5, 2014

Goleta-based medical equipment maker Inogen has set the pricing range for its IPO, saying in a filing with the SEC that it expects its stock to price at between $16.00 The company is offering up 3,529,411 shares of its stock, and plans to trade on the NASDAQ Global Market as INGN. and $18.00 READ MORE>>.

Avalon 214

Avalon Pricing Acquisition Marketing 214

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

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Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

APRIL 14, 2012

“it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” to justify a “strategic” price.

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Venture Capital Pricing Social Network Acquisition 316

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SEPTEMBER 23, 2020

Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company priced well above its initial offering range, which was $24.00 per share, indicating high investor interst in the company.

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Pricing Silver Lake Santa Monica .Net 113

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SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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Acquisition Customer Custom Product 100

Both Sides of the Table

SEPTEMBER 19, 2011

He defines this as new products that are dramatically cheaper, lower quality, lower margin but larger markets. The reason that incumbents can’t react is that their revenue and defensibility are continued by serving the high-end of the market for which it would take too much time & money for any competitors to effectively challenge.

Netflix 329

Netflix Evite Pricing Hulu 329

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DECEMBER 7, 2017

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 The $24.00

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Pricing San Diego Capital Funding 113

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JUNE 12, 2020

San Diego-based Avidity Bio , a biopharmaceuticals company working on oligonucleotide-based therapies, priced its IPO last night, saying that it will offer up 14,400,000 shares of its common stock at $18.00 The company priced above its initial estimated offering range of $14.00

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Pricing San Diego Capital Invest 113

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SEPTEMBER 27, 2016

Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range. and $16.00

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Pricing Southern California .Net Venture Capital 100

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MAY 25, 2016

Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The company is selling 6,500,000 shares of its common stock in the offering, which would list the company as NH on the NASDAQ Global Market. and $15.50

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Pricing Culver City Marketing Startup 113

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AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. Tell us about the acquisition of Cottonseed, the clothing company. Wittleebee is backed by Science Inc.,

Acquisition 167

Acquisition Help Social Media Startup 167

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. I wanted them to have a market lead before others could try and build what Ethan was working on. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

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JANUARY 17, 2017

San Diego-based AnaptysBio , which develops antibodies for treating inflammation, has set its estimated IPO pricing range, saying on Tuesday that it expects to price its IPO at between $14.00 The company is selling 4,000,000 shares of its common stock on the NASDAQ Global Select Market as ANAB. and $16.00 as early as Thursday.

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Pricing Avalon Southern California Venice 100

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APRIL 22, 2019

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 The company has applied to list on the Nasdaq Global Market as BYND. and $21.00

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Pricing Los Angeles Marketing Product 113

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APRIL 15, 2021

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 The company will begin trading this morning on the Nasdaq Global Select Market as TSP. per share, raising just over $1 billion for the company. Piper Sandler and Valuable Capital.

Pricing 113

Pricing Class San Diego Capital 113

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MAY 2, 2017

Veritone is looking to list as VERI on the NASDAQ Capital Market and hopes to raise as much as $20M in its IPO effort. Veritone's IPO underwriters are Wunderlich, Craig-Hallum Capital Group, and Northland Capital Markets. billion price tag. and $16.00 per share, as it launches its roadshow. READ MORE>>.

Pricing 124

Pricing Artificial Inteligence Google Research 124

Both Sides of the Table

AUGUST 3, 2010

500k had come through the last acquisition. It meant that the management teams hadn’t figured out a product / market fit for their own businesses. There’s really no such thing as a merger – only acquisitions. Want to cut prices and go for market share? million uniques. He’s talented.

Technical Review 276

Technical Review Startup Press Pricing 276

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SEPTEMBER 25, 2013

The company, which is now trading as EVOK on the Nasdaq Global Market, debuted at $12 per share this morning, and was recently trading around $11.13. evoke pharma merger acquisition biopharmaceuticals lifescience' Evoke was venture backed by Domain Associates, Latterell Venture Partners, and Windamere Venture Partners. READ MORE>>.

Pricing 147

Pricing San Diego Acquisition Marketing 147

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SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 billion through its IPO on the NASDAQ Global Select Market. and $28.00 The company is looking to raise as much as $1.1 GoodRx has filed to trade as GDRX. Seelaus & Co., LLC and Ramirez & Co.,

Silver Lake 113

Silver Lake Pricing Santa Monica Equity 113

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MAY 20, 2021

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The IPO priced above the company's initial estimated IPO range, which was $60.00 The IPO was underwritten by Goldman Sachs & Co.,

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Pricing Santa Barbara Software Development Capital 113

Both Sides of the Table

NOVEMBER 3, 2009

and the subsequent acquisition sprees of companies like Google, Yahoo!, The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. How will you go to market in a cost effective way to achieve similar margins as your competitors.

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

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MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 Morgan, Barclays, Jefferies, Canaccord Genuity, KeyBanc Capital Markets, Oppenheimer & Co., and $65.00

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Pricing Software Development Software Capital 113

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MAY 29, 2019

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 The company has applied to list as CRWD on the Nasdaq Global Select Market.

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Pricing Research Software Development Capital 113