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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Boingo Wireless Target Of Acquisition Effort

socalTECH

The company, in its quarterly earning release, said it is "not commenting on rumors regarding the recent news story speculating the Company is exploring a potential sale." Elauwit is a provider of Wi-Fi to the student housing and other markets. READ MORE>>.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. To put it simply, Amazon is getting instant access to a market it used to operate in. Shopify has even partnered with TikTok to facilitate in-app sales for small businesses.

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Postie Names Sales Head

socalTECH

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL.

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Isaac Garcia, CEO and Founder of Sales Insider

socalTECH

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps.

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Advantage Sales and Marketing Buys Atlas Technology Group

socalTECH

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

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Selling your business? Find the emotional buyer

Berkonomics

Strategic buyers look for managerial talent, intellectual property, geographic expansion, an extension into adjacent markets – and more – that will be achieved with the acquisition of your company. The buyer may be a public company attempting to defend decreasing market share and being overly punished by Wall Street.

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