SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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Frank Addante

MAY 20, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

Frank Addante

DECEMBER 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Be scrappy.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

SEPTEMBER 25, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Large Markets Address existing markets poised for rapid growth or change. What is the Rubicon Project?

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

MAY 8, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. During this period of time (1997-ish), websites were basically static, online advertising brochures. Startup 3.0:

Startup 40

Startup Advertising Web Design Venture Capital 40

Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Recently, I have been looking very closely at the online advertising market. What is the Rubicon Project? Startup 3.0:

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

JUNE 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JULY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We just started developing. How do you ensure you develop the right product? What is the Rubicon Project?

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MARCH 26, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise.

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Frank Addante

MARCH 12, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. and India and, as a result, we were able to develop product much faster than the competition. Startup 3.0: Be scrappy.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

NOVEMBER 16, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 29, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Without solid traction, youll get a lot of questions about whether the market opportunity really exists. Startup 3.0:

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

AUGUST 14, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It boggled my mind that it wasnt obvious to everyone that had an e-mail address that this is an enormous market.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

AUGUST 2, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. They range from technology companies to marketing companies to apparel companies to real estate investments and non-profits.

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MAY 24, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. And, the market that I love just happens to be on fire right now and the gap seems to be widening. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

OCTOBER 31, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. When companies wanted first class advertising placement and high-end marketing technology, we were the place to come.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

JANUARY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

DECEMBER 5, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Show it to people as often as possible throughout the developing process, get their feedback and adapt as necessary.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JUNE 13, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. The remaining 80% of the functionality will address very specific needs for the remaining 20% of the market.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

SEPTEMBER 6, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

MAY 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This was in 2001 when the market was tanking and all VCs were gun-shy. What is the Rubicon Project? Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JANUARY 23, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Outsource Development 40

Outsource Development Develop Development Product 40

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I connected a market (very cold people) with a solution (very warm cars) and after that, there was no turning back.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

SEPTEMBER 20, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. With marketing, Ive always believed that absolute numbers have far more impact than relative percentages.) Be scrappy.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

JULY 10, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Technical Review Venture Capital Advertising 40

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

MARCH 9, 2007

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Marketing, Startups and Networking in Los Angeles.

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Frank Addante

JUNE 10, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Its a tough market in L.A. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. type of space?

Startup 40

Startup Technical Review Software Review Advertising 40

SoCal CTO

MARCH 20, 2007

Posted byTony Karrer at 5:02 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

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SoCal CTO

MARCH 1, 2007

Posted byTony Karrer at 12:50 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

MARCH 12, 2007

Posted byTony Karrer at 2:57 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Marketing, Startups and Networking in Los Angeles.

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SoCal CTO

FEBRUARY 27, 2007

One of the things that Greg Forgatch (the original CEO) should be credited with was testing many different marketing approaches until he found the ones that worked. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh.

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