socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

SEPTEMBER 20, 2012

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. In explaining the sale, ValueClick said that Search123 has been "a small business" for the company and does not fit with its long-term strategy. in its 2011 fiscal year. READ MORE>>.

Westlake Village 150

Westlake Village Paid Search Sales Services 150

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. A leading online merchandiser doubled its conversions at a cost significantly lower per sale as compared to its historical baseline.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Jason Nazar

MAY 1, 2016

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164