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Activision Taps Advertising Agency For Publishing Chief

socalTECH

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. READ MORE>>.

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Activision Ties With Flurry

socalTECH

Santa Monica-based Activision , via its subsidiary Activision Publishing, said today that it is in a strategic relationship with Flurry , a provider of mobile application, advertising, and analytics software. According to Activision, Flurry will help the firm to establish a new mobile publishing initiative.

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StartEngine Debuts Eight New Startups At Demo Day

socalTECH

StartEngine's founders are Howard Marks, who co-founded Activision, and investor Paul Kessler. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

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Break Media Taps Doyle, Subar as CFO, CTO

socalTECH

a game development firm that created titles for Activision, Interplay, and IBM. Doyle joins the company from Activision-Blizzard, where he was Chief of Staff to the CEO. Subar was most recently CTO at Oversee.net, and also has been at PeopleLink and Interthinx. Subar also had founded Interna Ltd.,

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. 2012 has been a remarkably interesting year in terms of developments in technology. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising.

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China Roundup: Tencent’s new US gaming studio and WeChat’s new paywall

TechCrunch LA

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams. You just don’t.