Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about?

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). You need executive buy-in, committed budgets, and education for the whole team on objectives and activities.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

JULY 23, 2012

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 67

Marketing SEM Startup Blogging 67