Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

APRIL 4, 2015

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Above all, don’t forget to observe your competition and their social media activity.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94