Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

InfoChachkie

JULY 23, 2012

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products. Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. I was standing with him when he won the TechCrunch 50 award. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. I was always perplexed at finding fun activities out there to do. The firm is launching itself today at TechCrunch50. It's been around for the last six years.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Prepare your staff to deliver on social media requirements.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 102

Marketing Funding Social Media SEM 102