Activity Help SEM Social Network 
Startup Professionals Musings
APRIL 4, 2015
I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).
Startup Professionals Musings
MARCH 16, 2014
Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. A blog is critical, and essentially free (your cost is creating content).
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.
Startup Professionals Musings
JANUARY 17, 2013
Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. A blog is critical, and essentially free (your cost is creating content).
Startup Professionals Musings
DECEMBER 7, 2010
Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. A blog is critical, and essentially free (your cost is creating content).
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