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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Are you making the proper investment, and is it paying off? Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. We want to make sure you can break down the silos and manage to results.

Customer 100
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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

In the startup world, the former happens when a VC makes a bad investment, and the latter occurs when they miss a great opportunity. In contrast, low-volume, high-conviction investors like Rincon only invests in a handful new companies each year, making it much more costly (in dollars and effort expended) to invest in a loser.

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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

In my view, it’s time to eliminate the term consultant , as well as focus on activities and approaches that appeal more to the growing volume of small businesses today: Join the movement to contract roles. It is not limited to the realm of the top executive or board of directors, who could bring in consultants for studies and analysis.

Services 100
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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. “My we are not going to invest. Brad on blogging. was starting.

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What This Dive Bar Can Teach You About (Not) Marketing

InfoChachkie

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Instead of focusing on marketing as an activity… integrate it into (your) products. Dirty Franks is a dive bar located in Philadelphia, which is also home of The Wharton School. Brand Building The Old Fashion Way.

Marketing 193
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Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth

InfoChachkie

How did an American software engineer come to own an adventure travel company cited by National Geographic as, "one of the best adventure travel companies on earth?". We both lived in the city (San Francisco), she was in event marketing and I was a software engineer. As I got to know Tige, I became intrigued with his story.

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Interview with Jonathan Zweig, AppOnboard

socalTECH

Our interview this morning is with Jonathan Zweig , the CEO of Los Angeles-based AppOnboard (www.apponboard.com), which has created software which allows mobile app developers--and in particular, mobile game developers--to create demos of those games which can be played without having to download and install those apps.

Startup 113