Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get attention and reach your audience.

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Social Media Media Metrics Satisfaction 127

InfoChachkie

JUNE 17, 2014

It should be no surprise that this social media guru has earned over 113,000 authentic Twitter followers. His bonafides are impressive: named by Forbes as a Top 50 Social Media Influencer, cited by LinkedIn as a Top 25 Social Media Market Expert and proclaimed by AdWeek to be a Top 50 Person Re-Tweeted By Marketing Leaders.

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Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

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Both Sides of the Table

JUNE 29, 2014

This was pre social media. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. It shouldn’t be a one-way media publishing platform. Background. Any people.

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socalTECH

DECEMBER 16, 2010

Santa Monica-based GotCast , the online casting site headed by Alec Shankman, said today that it has launched a new social media campaign with Mercedes-Benz. Financial terms of the deal were not disclosed. Deadline in the casting is December 23rd. READ MORE>>.

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Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

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Both Sides of the Table

SEPTEMBER 11, 2015

But with > 5 million monthly actives (50% logging in daily) and amazingly 75% women and with an average age of 16 year’s old I knew I had to learn more. So I sat down with John (whose Twitter account is, well, @john) and learned his story. Here’s a two-minute clip of John answering the question about celebrities.

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Social Media Media Technical Review Startup 150

socalTECH

JULY 21, 2011

So, what we do, is bring all of that data together into a unified, comprehensive solution, so they can manage all of that activity and data in one place. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. How did the company come about?

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Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Project the future.

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Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

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Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle. With over 77% of the U.S.

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Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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socalTECH

AUGUST 30, 2012

Los Angeles-based Fliptu , the social media promotion startup headed by Jeremy Gocke, says it has started to line up a significant number of artists, bands, celebrities, and lifestyle brands for its service today. Fliptu's angel backers include Kelly Perdew, Sugarmaker Media, and others. READ MORE>>.

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socalTECH

OCTOBER 6, 2010

Mattel said it has launched a new gadget called Puppy Tweets , which allows users to follow their dog's activities via Twitter. Mattel said the new product is aimed at people "who are passionate about their dogs and social media".

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socalTECH

JULY 24, 2019

the parent company of Snapchat , says its daily active users (DAU) increased by 8 percent year-over-year, to 203 million users. The social media and communication software developer announced the numbers in its second quarter 2019 financial results. Santa Monica-based Snap Inc. ,

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Activity Social Media Santa Monica Snapchat 113

socalTECH

APRIL 26, 2012

Los Angeles-based startup accelerator MuckerLab is booting up its first Demo Day later this afternoon, debuting nine new startups out of its incubator focused on Internet software, services, and media.

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socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

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Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Invest Platform 79

socalTECH

AUGUST 29, 2013

MomentFeed--which develops software used by those retailers to match up social activity to their retail locations--said that it has published a report which shows that Starbucks led in Instagram engagement in Q2 of 2013, with 109,054 photos taken of Starbucks locations. momentfeed instagram analysis software analytics social media'

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Social Media Los Angeles Media Activity 185

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

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Startup Press Development Team Review SEM 323

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

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Southern California Social Media Advertising Media 159

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

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Help Social Media Tool Media 162

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. Image courtesy of Earbuds. Logging on is easy.

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socalTECH

JANUARY 17, 2014

in the quarter and social media darling Snapchat raised $50.0M. For the year, a total of $2.51 billion was invested across Southern California''s technology industry. The largest financing deals in the quarter were for Irvine-based virtual reality goggle maker Oculus VR , which raised $74.3M

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socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

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socalTECH

DECEMBER 11, 2013

Santa Monica-based MomentFeed , which develops mobile marketing software which lets marketers understand correlate the activities of mobile users with the physical locations of those consumers, said this morning that it has raised $5.5M momentfeed venture capital location analytics software retail marketing social media'

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Draper Social Media Santa Monica Venture Capital 167

SoCal CTO

MAY 22, 2012

I recently posted about the Increase in Early-Stage Startup Activity in Los Angeles. In that post, I mentioned how one of the signals is the big increase in number of startup events and the number of attendees at those events.

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socalTECH

MAY 30, 2013

Santa Monica-based Nimble has develops contact management software which lets users better track their business contacts and contact activity, in addition to tracking social media activity. nimble contact management software social iphone itunes' READ MORE>>.

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socalTECH

FEBRUARY 1, 2012

Los Angeles-based Social Rewards , which operates an online, loyalty program which rewards users for social media activity for brands, has raised $600,000 in a seed funding round. Social Rewards was founded by Joseph Morin and Mike Uesugi.

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Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Mobile devices and apps enhance social interactivity.

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Customer Custom Marketing Social Media 172

socalTECH

FEBRUARY 13, 2013

MomentFeed's software is being used by retailers to better analyze, understand, and manage the social media activity around a retailer's physical locations, on such sites as Foursquare, Facebook, Instagram, and Twitter. READ MORE>>.

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Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Even still – we have only scratched the top end of the funnel actions. And so forth.

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Marketing Technical Review Startup Tool 307

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Snapchat Platform 140